Compete and Excel in a Challenging Self-Storage Market: ISS Expo Education

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It’s a new year, and like everyone else, self-storage professionals are hoping to see the clouds of economic woe disperse and the sunlit rays of cash flow shine in. We’re all waiting for operational and financial rejuvenation, but in the meantime, how do we keep our businesses successful? If you own, operate or invest in self-storage, the answer lies in industry education.

At the Inside Self-Storage World Expo in Las Vegas, March 1-3, you can make a little bit of money go a long way toward renewing and improving your self-storage venture. The industry’s largest conference and tradeshow provides three full days of seminars, workshops, product/service exhibits and networking opportunities. The ISS Education Package is not only a tremendous value, it gives you access to 36 classes, taught by leading experts in the fields of self-storage management, marketing, legal issues, finance and much more.

Join us at the Paris Hotel & Resort in Las Vegas, and get the learning you need to compete and excel in a challenging self-storage market. Want to know more? Following is a sample of the seminars you will enjoy as part of our four-track education program. 

Register by Jan. 8, 2010, and save up to $300!

Track 1: Facility Marketing & Sales

The importance of self-storage marketing cannot be understated, and ISS has built a track that addresses traditional methods as well as the most cutting-edge developments in this field. You’ll learn about building a self-storage website and e-mail database, strategies for using social-media marketing, and ways to tailor your messages to different generations of customers.

Renowned industry trainer Brad North will present two complementary seminars that pack lots of punch. In “Cost-Effective Marketing Strategies for Self-Storage,” he’ll share more than 30 marketing and advertising ideas that will help you create a steady stream of referrals into your facility while increasing the profit of your operation. Then in “Igniting Self-Storage Profit Through Super Sales,” you’ll learn how to become more proactive in developing a sales approach that works. You’ll hear techniques for turning more callers and walk-in customers into renters, and get practical steps to overcome objections, out-compete your competition, and turn your differential advantages into income.

Get the industry's most comprehensive marketing information!

In his seminar titled “Maximizing Free Online Advertising Opportunities for Self-Storage,” David Wolf will help you identify free online listings and business profiles in search engines and Internet Yellow Pages portals such as Google, Yahoo, MSN, Yellowpages.com, Superpages.com and Dexknows.com. John Traver will teach you how to overcome your competition, sharing four secrets used by top companies. You’ll also get “Keys to Converting Leads to Rentals” from executives of USstoragesearch.com.

Read more about these and other marketing seminars at www.insideselfstorageworldexpo.com

Track 2: Day-to-Day Facility Management

In a market full of fierce competition, what you need are tried and true operational strategies that will help you streamline your business, trim expenses and maximize profit. Our management track is full of this essential know-how.

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