Expo Education: Revitalizing Your Self-Storage Business

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Fiscally, it’s been a difficult year for businesses and individuals, and indicators show that 2010 will continue to be financially challenging. Self-storage operators struggle with dropping occupancy, faltering revenue and increased consumer demand for concessions. Industry suppliers feel the impact as their customers look to cut costs and minimize expenses.

Though business owners’ natural instinct may be to stop spending in times like these, it’s critical to invest in the resources that will keep operations thriving. When the going gets tough, the savvy turn to education and innovation, seeking ways to compete in a harsh market and revitalize their business. During March 1-3, 2010, thousands of self-storage managers, owners, investors and developers will find what they need at the Inside Self-Storage World Expo in Las Vegas, the industry’s largest conference and tradeshow.
 
Emphasis on Marketing, Green Initiatives and More

The ISS Expo in Las Vegas will include a comprehensive four-track education program designed to address the hottest topics and most pressing needs in the self-storage industry today. Participants who purchase an Education Package can choose from a total of 36 seminars organized into all-inclusive tracks: 

Facility Marketing & Sales: For managers and owners who want ramp up their sales and marketing efforts and learn new, more effective strategies. Sessions will address electronic and traditional methods of marketing as well as the critical sales areas of phone skills, customer service, closing and others. 

Construction, Development & Green Initiatives: Designed for self-storage owners, developers and investors, this track provides critical information that will help you determine project feasibility, construction techniques, real estate trends and more. It also includes highlights on green building and environmentally sustainable options. 

Finance, Insurance & Legal Issues: This detailed track will keep you informed on issues that are essential to managing your money, avoiding liability and protecting your business. Seminars in this track will cover money issues, legal essentials and information about specialized insurance coverages.

Day-to-Day Facility Management: Facility managers and owners will get insight and useful tools through seminars on cost-cutting measures, staffing, collections, retail sales and inventory, facility maintenance, rental-rate management, tenant screening, crime prevention, dealing with the media and others. 

In addition to the core education program, the show will include several intensive workshops and networking events designed for meaningful dialogue with peers and experts. Finally, the exhibit hall will showcase a wide range of products and services from the most reputable self-storage suppliers.

Going to Paris

This winter, the ISS Expo heads to the Paris Las Vegas Hotel & Casino, a lavish accommodation and one of the city’s premier properties. Owned by Harrah’s Entertainment, the hotel is designed to pay homage to the French "City of Light." Guests will be dazzled by replicas of the Eiffel Tower and Arc de Triomphe, as well as chic shopping along “Le Boulevard” and acclaimed French cuisine. Highlights of the hotel include: 

  • Nearly 3,000 sumptuous guest rooms and suites featuring custom European furniture and extravagant marble baths.
  • Entertainment including  renowned hypnotist Anthony Cools, live bands at Le Cabaret, and an Eiffel Tower ride in addition to the casino.
  • Seven distinctive bars and lounges including the nightclub Risqué and Napoleon’s Champagne Bar.
  • A 26,000-square-foot spa with Balinese-inspired décor, a complete menu of treatments, a whirlpool, sauna, steam room and fitness center.
  • A 2-acre rooftop pool with poolside attendants and views of manicured French gardens. 

The Paris offers a posh experience without the extravagant price, something we can all enjoy in a time of belt-tightening.

Moving Forward

In this troubled market, the ISS Expo is the best place for self-storage operators to get the knowledge they need to make informed decisions and keep their companies healthy and progressing. It’s about gathering ideas, making connections and finding the most cost-effective products and services for your business. The Vegas expo delivers an extensive, hard-hitting program encompassing education, community, exhibits and more. For details about attending, exhibiting and registration, visit www.insideselfstorageworldexpo.com.

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