Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

Self-Storage Directory Storitz Launches 'Eat Pray Store' Marketing Campaign

Storitz Inc., an online self-storage directory and comparison tool, has launched an online marketing video titled “Eat Pray Store,” playing off the themes of personal adventure and introspection examined in the new movie release “Eat Pray Love,” starring Julia Roberts. ...More
November 26, 2010
Posted in News, Management, Marketing
LifeStorage Launches 'Why I Need Self-Storage' Video Contest

LifeStorage, a Chicago-based self-storage operator with 16 locations, has launched a fun video contest for the public. Interested parties should submit a creative two-minute video explaining why they “desperately need” self-storage. The winner gets a free rental on a ...More
November 25, 2010
Posted in News, Management, Marketing
Search-Engine Optimization: Cost-Effective Marketing for Self-Storage

Search-engine optimization, or SEO, is rapidly becoming one of the most talked about marketing strategies among self-storage operators, offering an extremely targeted form of advertising combined with low cost and high return. ...More
November 21, 2010
Posted in Articles, Management, Marketing
Self-Storage Place Search: Google Encourages the World to 'Buy Local'

Google changed the way it serves up Search Engine Results Page (SERP) results earlier this month for searches assumed to have local intent. The results on page one are now more relevant and focused than ever for self-storage operators. ...More
November 17, 2010
Posted in Blog, Management, Marketing
SpareFoot and uShip Join Forces to Create uShip Self Storage Web Service

Online self-storage directory SpareFoot has partnered with online transport marketplace uShip to create uShip Self Storage, a new Web portal that will help consumers find and compare available self-storage units. This free service, powered by SpareFoot, is tightly ...More
November 15, 2010
Posted in News, Marketing
The Self-Storage Target Market: Identifying Your Most Profitable Customers and Facility Trade Area

Target marketing is a way for self-storage operators to find prospects who fit the profile of their key customers, allowing them to concentrate their budgets on the most potentially profitable opportunities. ...More
November 15, 2010
Posted in Articles, Management, Marketing
Inside Self-Storage Releases 2011 Factbook: Industry Compendium of Info

Inside Self-Storage (ISS) has released its 2011 Factbook, a comprehensive collection of articles addressing the complete self-storage experience, from the initial stages of development and finance through the nitty gritty of facility operation. ...More
November 15, 2010
Posted in News, Construction, Finance, Legal Issues, Management, Marketing, Real Estate
Decoding Third-Party Reservation Directories for Self-Storage: Choosing the Best Model for Your Business

There are many components to a successful online marketing campaign including your website, search-engine optimization (SEO), pay-per-click advertising, display advertising and third-party reservation services. Each of these elements is critical, but this article focuses on ...More
November 11, 2010
Posted in Articles, Marketing
New Online Marketing Workshop Added to Inside Self-Storage World Expo in Las Vegas

A new workshop dedicated to the topic of online marketing has been added to the agenda for the Inside Self-Storage World Expo in Las Vegas, March 14-16, at the Paris Hotel & Casino. Taught by Eric Shanfelt, president of eMedia Strategist, the three-hour workshop will ...More
November 10, 2010
Posted in News, Management, Marketing
SpareFoot's Feghali Presents Webinar and Seminar About Online Marketing for Self-Storage

Mario Feghali, co-founder and chief operating officer of SpareFoot.com, will present a free webinar for self-storage professionals on Dec. 1 titled “Measuring the Effectiveness of Your Online Marketing.” He'll also present a seminar on “Free Ways to Get Self-Storage Tenants ...More
November 9, 2010
Posted in News, Marketing

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