Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

3 Keys for a Successful Self-Storage Content-Marketing Campaign

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid-link building, e-mail campaigns and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, self-storage operators must add strategic content ...More
Yesterday
Posted in Articles, Management, Marketing
What People Store at Central Oregon Storage of Bend

See what people are storing in Bend, Ore., in this short but lively commercial by Central Oregon Storage, which has three locations in the city. From Pickleball equipment to Asian tables, these facilities see it all. And it helps when potential customers can envision the ...More
3 days ago
Posted in Videos, Marketing
Self-Storage Living: The Shenanigans of a Strange Food-Based Business Entrepreneur

Coming to us from the Stor-All Network is this fantastic parody of an entrepreneur who surreptitiously runs his business out of a self-storage facility and causes trouble. This owner of theediblefamily.co.uk manipulates food to make it look like family and friends. He also ...More
2 weeks ago
Posted in Videos, Marketing
Florida Self Storage Association to Host Webinar on Reputation Management

The Florida Self Storage Association will host a webinar that will help self-storage operators manage their online reputation, May 21, 1-2:30 p.m. EST. Presented by Matt Grant, an online strategist with The Storage Group, the event will teach facility owners and managers ...More
3 weeks ago
Posted in News, Management, Marketing
6 Blog Marketing Tips for Self-Storage Operators

Social sharing and blogging can help your self-storage facility’s website rank higher in online searches and attract new customers. Here are some efficient and effective ways to add a blog component to your website. ...More
3 weeks ago
Posted in Articles, Management, Marketing
Self-Storage Marketplace SpareFoot Launches SpareFridge Facebook Giveaway

SpareFoot, an online marketplace that streamlines the rental process for self-storage customers, is adding some fun to the college moving and storage season with a Facebook promotion to give away the SpareFridge, a retro-style refrigerator by Nostalgia Electrics decked out ...More
4 weeks ago
Posted in News, Management, Marketing
Stor-All Storage Says 'Don't Be That Guy'

You know that guy ... The one who camps out to get concert tickets, or to snag the best seats at the new movie premier, or to be first in line for that flat-screen TV on sale at Walmart. Stor-All Storage says there's no need to wait in line for their best prices. Watch this ...More
4 weeks ago
Posted in Videos, Marketing
4 Steps to Help Self-Storage Operators Get the Most From Facebook's Graph Search

Facebook’s new search engine, Graph Search, can help self-storage operators capitalize on their “likes” to gain more business. ...More
4 weeks ago
Posted in Articles, Management, Marketing
Hawaii Self Storage Hits a Home Run With Baseball-Themed Commercial

Hawaii Self Storage hits it out of the park with this playful commercial based on the song "Take Me Out to the Ball Game." The video highlights some facility features and incorporates company mascot Mr. Safety. The company has five facilities on the island of Oahu. ...More
April 22, 2013
Posted in Videos, Marketing
Self-Storage Aggregator Website Storage.com Launches in Zombie Style

At this year’s Inside Self-Storage World Expo in Las Vegas, Storage.com officially launched its brand and grabbed attention with an eye-catching “Zombie Apocalypse” theme, telling potential customers they shouldn't “be caught dead without Storage.com.” An aggregator website ...More
April 17, 2013
Posted in News, Marketing

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