Inside Self-Storage

Online Marketing

Online marketing has become a gateway for self-storage operators to reach a much broader audience. Through facility websites, self-storage directories and organic searches, facility operators can reach potential tenants far beyond the previously set three-mile market. Self-storage owners and managers are implementing pay-per-click and online Yellow Pages advertising, and embracing social-media outlets such as Twitter, Facebook, MySpace and LinkedIn. They are also exploring search-engine optimization (SEO), search-engine marketing (SEM), local search, and third-party referral sites to reach new customers via the Web.

5 Reasons to Build a Mobile-Friendly Self-Storage Website

Consumers are using mobile devices more than ever. Self-storage operators who don’t have a mobile-friendly website could be missing out on market share. Here are five reasons to focus on your mobile-Web strategy. ...More
4 days ago
Posted in Articles, Management, Marketing, Technology
Converting Web Visitors to Paying Self-Storage Customers

Getting potential customers to visit your self-storage website is impressive, but your true goal is to convert those visitors to paying customers. This installment of "The Bulletin Board," an informative video series by PinDot Media, discusses the importance of measuring ...More
6 days ago
Posted in Videos, Management, Marketing
StorQuest Self Storage Online Video Series Helps Customers Manage Life Events

StorQuest Self Storage, an operator with facilities throughout Arizona, California, Colorado and Hawaii, has created a video series for its website designed to educate customers on how they can use self-storage to manage unexpected life events. To create the “Solve It With ...More
2 weeks ago
Posted in News, Marketing
U.K.’s Space Station Self Storage Celebrates 30 Years With Social-Media Prize Giveaways

Space Station Self Storage in Slough, England, is celebrating 30 years in business by giving away two prizes on its social-media channels. For a chance to win, customers are being asked to share their favorite memories of 1983, the year the company began, on the its ...More
2 weeks ago
Posted in News, Marketing
Internet Marketer The Storage Group Launches ‘Self Storage Magnet’ Industry Blog

The Storage Group (TSG), a full-service Internet-marketing company serving self-storage operators, has launched “Self Storage Magnet,” a blog designed to educate owners, operators and vendors about “all things self-storage,” including marketing, investment, development and ...More
2 weeks ago
Posted in News
StorageBattles.com Partners With StorageUnitAuctionList.com

StorageBattles.com, a website offering online-auction services for self-storage businesses, has created a partnership that will allow its online auctions to be viewed by members of StorageUnitAuctionList.com. This integrated list of online and onsite lien sales will provide ...More
2 weeks ago
Posted in News, Management, Marketing
3 Keys for a Successful Self-Storage Content-Marketing Campaign

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid-link building, e-mail campaigns and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, self-storage operators must add strategic content ...More
4 weeks ago
Posted in Articles, Management, Marketing
What People Store at Central Oregon Storage of Bend

See what people are storing in Bend, Ore., in this short but lively commercial by Central Oregon Storage, which has three locations in the city. From Pickleball equipment to Asian tables, these facilities see it all. And it helps when potential customers can envision the ...More
4 weeks ago
Posted in Videos, Marketing
Self-Storage Living: The Shenanigans of a Strange Food-Based Business Entrepreneur

Coming to us from the Stor-All Network is this fantastic parody of an entrepreneur who surreptitiously runs his business out of a self-storage facility and causes trouble. This owner of theediblefamily.co.uk manipulates food to make it look like family and friends. He also ...More
May 13, 2013
Posted in Videos, Marketing
Florida Self Storage Association to Host Webinar on Reputation Management

The Florida Self Storage Association will host a webinar that will help self-storage operators manage their online reputation, May 21, 1-2:30 p.m. EST. Presented by Matt Grant, an online strategist with The Storage Group, the event will teach facility owners and managers ...More
May 10, 2013
Posted in News, Management, Marketing

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