Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
URL Link-Shorteners Popular With Online Users
With more online linking passed through e-mails and social networking sites users are turning to websites that allow them to trade out long Internet addresses, known as URLs, for shorter, easier ones, which are easier to pass on. ...More
Self-Storage Authors Make Book ‘Bailout’ Offer
RK Kliebenstein and Jennifer LeClaire, co-authors of the How to Make Money in Self-Storage series, are offering a $5 rebate on their two books. ...More
Getting on Board With Boat and RV Storage
What does it take to tap into the growing boat/RV market? Inside Self-Storage talks with Caesar Wright, president of Mako Steel Inc., a design/build company specializing in storage construction, about why the niche is thriving, what makes a good boat/RV site, and how ...More
Using Social Media in Self-Storage: Does It Measure Up to the Hype?
Lately, there’s a mountain of hype surrounding social media, services like Facebook, Twitter, LinkedIn, YouTube, Digg and MySpace. How do they affect self-storage operators, and can they use them to benefit their business? ...More
Litton Presents Sales and Marketing Boot Camp at ISS Expo
Tom Litton, president of Litton Property Management and a renowned self-storage authority, will present a five-hour intensive workshop on self-storage marketing as part of the Inside Self-Storage World Expo in Washington, D.C. ...More
AZ Self Storage Association Draws a Crowd
The Arizona Self Storage Association Conference and Tradeshow drew existing self-storage operators and those looking to get into the industry May 12 and 13. The conference featured several industry experts and a number of self-storage vendors. ...More
Keep Competitors Close: Knowing Neighbors Can Boost Self-Storage Business
Knowing a facilty's competitors, including specifics about rates and occupancy, can help a self-storage operator keep a marketing edge. ...More
Registration Opens for Inside Self-Storage World Expo, Washington, D.C.
Registration is officially open for the Inside Self-Storage World Expo in Washington, D.C., Oct. 5-8. ...More
A Self-Storage Lesson From 'The Babe': Security and Marketing Make a Home Run
A self-storage facility's security system not only protects customers adn goods, it provides a marketing edge operators can use to assure tenants, generate new business and boost the bottom line. ...More
More Self-Storage Auctions in California's Bay Area
The number of self-storage auctions has increased in Northern California by 10 percent over the past year. ...More