Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Does Your Self-Storage Website Still Get Value From Facebook?
Although Facebook remains a viable opportunity for self-storage businesses to promote themselves, guest blogger Brian Barwig says the website’s controversial, pay-to-play “promoted posts” program has frustrated enough businesses to warrant a re-examination of their social ...More
Is Your Self-Storage Facility Competing With Itself Online? Taking a Global View of Your Internet Marketing
When adding any new Web-based service to their marketing plan, self-storage operators should take a global view. The goal should be to share information and open new sources of business, not compete with yourself online. ...More
Handling Self-Storage Customer Complaints in a Facebook World
Today’s self-storage customers are increasingly dependent on social media to help them decide where to rent, and they aren’t shy about posting complaints. Guest blogger and ISS Expo speaker Mark Beck says social-media users are essentially part of a storage business’ ...More
SpareFoot Releases 'Bust a Move-In' Self-Storage Pin-Up Calendar
SpareFoot, an online marketplace that streamlines the rental process for self-storage customers, has released a pin-up style calendar for the self-storage industry titled "Bust a Move-In." The 2013 calendar, which features men and women in humorous and suggestive poses ...More
Self-Storage Social Media: Are You Doing It Right?
When it comes to social media, self-storage operators need to come off as "human," not marketing machines. Posting your weekly specials or boasting about your facility's climate control isn't going to gain you customers. Here's how to revamp your social-media agenda. ...More
4 Ways Video Can Help Self-Storage Operators Increase Online Visibility
Guest blogger Cat Lane knows most self-storage operators face time and budget issues when it comes to addressing Internet and social-media marketing. But with consumers’ increasing reliance on the Web and more and more storage business conducted online, she believes the one ...More
SelfStorageFinders.com Launches Online ‘SEO Guide for Self-Storage Operators’
SelfStorageFinders.com, an online facility directory, has launched a guide to help self-storage operators with Internet marketing through search engine optimization (SEO). Built as a section of the company’s website, the “SEO Guide for Self-Storage Operators” is designed to ...More
Series of Instructional Self-Storage Guidebooks Now Available Through ISS Store
Inside Self-Storage (ISS) has released a series of five instructional Guidebooks for 2013 focusing on self-storage ownership, management, building/investing, marketing and technology. The digital publications are available on demand individually or in a discounted bundle at ...More
StorageMart Self Storage Launches ‘Pin to Win’ $500 Sweepstakes
Self-storage operator StorageMart has launched a Pinterest-based sweepstakes to capitalize on a goal many people often have at the beginning of each year: to get organized. The “Pin to Win: Organize It 2013” Sweepstakes will award one winner a grand prize of $500 and a copy ...More
5 Easy Ways to Improve Your Self-Storage Facility’s Pay-Per-Click Effort
When it comes to getting the most from your pay-per-click (PPC) advertising campaign, there's no one magic solution. Self-storage operators who pay for this type of online marketing need to be aware of what’s drawing customers in—and what isn’t. Here are five simple steps ...More