Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Content Marketing: Tell Your Self-Storage Story Through Compelling Content
The biggest challenge facing self-storage marketers is that consumers have shut themselves off from the traditional world of marketing. Guest blogger and ISS Expo speaker Christina Alvino says the way to attract and convert prospective tenants today is through content ...More
Harness the Power of YouTube: Can Video Bring in Self-Storage Customers?
With more than 800 million unique visitors each month, YouTube has become one of the best marketing avenues available today. How can self-storage operators promote their facility on this social-media giant? ...More
Self-Storage Operator Stor-All Storage Adds ‘Personal’ Touch to New Branding Slogan
Stor-All Systems Inc., which operates self-storage facilities under the Stor-All Storage name, has launched a rebranding campaign using the new tagline, “Personally Yours.” The slogan has been added to the traditional purple-and-green Stor-All logo and will stand alone on ...More
South Africa Self-Storage Operator Stor-Age Holds ‘Kick-Off’ Promotion During Rugby Tournament
Stor-Age, a self-storage operator with more than 20 facilities in South Africa, recently held a “kick-off” promotion during the Cape Town Tens rugby tournament in which 1,200 people entered for a chance to win a Golf GTI automobile. Six participants were chosen to vie for ...More
Australian Self-Storage Operator Co-Sponsors Brisbane Lions AFL Team
National Storage, an Australian self-storage operator with 61 facilities throughout country, has announced that it will co-sponsor Australian Football League team the Brisbane Lions for the next three years, starting Feb. 1. ...More
Does Your Self-Storage Website Still Get Value From Facebook?
Although Facebook remains a viable opportunity for self-storage businesses to promote themselves, guest blogger Brian Barwig says the website’s controversial, pay-to-play “promoted posts” program has frustrated enough businesses to warrant a re-examination of their social ...More
Is Your Self-Storage Facility Competing With Itself Online? Taking a Global View of Your Internet Marketing
When adding any new Web-based service to their marketing plan, self-storage operators should take a global view. The goal should be to share information and open new sources of business, not compete with yourself online. ...More
Handling Self-Storage Customer Complaints in a Facebook World
Today’s self-storage customers are increasingly dependent on social media to help them decide where to rent, and they aren’t shy about posting complaints. Guest blogger and ISS Expo speaker Mark Beck says social-media users are essentially part of a storage business’ ...More
SpareFoot Releases 'Bust a Move-In' Self-Storage Pin-Up Calendar
SpareFoot, an online marketplace that streamlines the rental process for self-storage customers, has released a pin-up style calendar for the self-storage industry titled "Bust a Move-In." The 2013 calendar, which features men and women in humorous and suggestive poses ...More
Self-Storage Social Media: Are You Doing It Right?
When it comes to social media, self-storage operators need to come off as "human," not marketing machines. Posting your weekly specials or boasting about your facility's climate control isn't going to gain you customers. Here's how to revamp your social-media agenda. ...More