Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.
Applying Technology to Self-Storage in 2014: 3 Things It Must Accomplish and Tools You Should Use
One of the biggest challenges surrounding technology today is the vast amount of options available. Here's a review of what technology should be able to accomplish for self-storage operators and some tools that can help you improve your business now. ...More
Self-Storage Marketplace SpareFoot Launches Spring-Cleaning Consumer Contest
SpareFoot, an online marketplace for the self-storage industry, is sponsoring a spring-cleaning contest through social media, encouraging consumers to organize and declutter their homes and businesses. The company will give away one $500 gift card from Crate & Barrel to ...More
SmartStop Self Storage Sponsors Mount Everest Expedition by Climber Greg Paul
Update 3/31/14 – Greg Paul, the veteran climber who will attempt to summit Mount Everest in May after undergoing his second total knee replacement, is currently in Nepal to prepare for the expedition. SmartStop Self Storage and Ortho Development Corp. are sponsoring ...More
Self-Storage Marketing Receives Special Focus at 2014 ISS Expo
Marketing a self-storage business today is a convoluted process involving a myriad of online and offline strategies. Facility owners and managers looking to strengthen their marketing efforts will find information and strategies at next week’s Inside Self-Storage ...More
Online-Marketing Tips to Help Self-Storage Operators Improve Visibility and Lease-Up
Spring is often a strong lease-up period for self-storage operators. To maximize their rental opportunities, they should ramp up their online exposure, focusing on their website, local and social online presence, paid search advertising, and industry directories. ...More
Curing the Canadian Self-Storage Market's 'Discount Disease'
While self-storage demand is strong in the Canada market, the practice of discounting rental rates is prevalent among the country's facility operators, which hurts the industry's overall revenue potential. The cure may be as simple as embracing technology and engaging in ...More
Self-Storage Education DVDs for 2014 Expo Now Available for Pre-Order in ISS Store
The education DVDs that will be recorded during the Inside Self-Storage World Expo in Las Vegas, March 30-April 2, are now available for pre-order in the ISS Store, an e-commerce website providing research and education products for industry professionals. Customers can ...More
3 Mile Domination Quick Hit Focuses on the Power of Video Testimonials
In this "Quick Hit" video segment from 3 Mile Domination, Jim Ross talks about simple ways operators can ask customers for video testimonials. He insists there’s no need for an expensive video camera when operators can record quality video on their smartphones. He ...More
Tools and Strategies to Help Self-Storage Operators Earn More Facebook Likes and Shares
Facebook is a necessary marketing avenue for every self-storage business. This brief rundown of the website’s tools and strategies will make your Facebook page a central hub of your facility’s marketing platform. ...More
'Touch' Marketing for Self-Storage Operators: 3 Ways to Rise Above the Advertising 'Noise'
Marketing your self-storage facility in 2014 and beyond will be a different experience than in the past. In an age of perpetual advertising messages, how do you avoid getting lost in the noise? Here are three ways to “touch” your customers and increase facility ...More