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Marketing

Self-storage marketing has been catapulted to a whole new level. Long-term sustainability and success requires frequent and creative marketing campaigns encompassing traditional, online and grassroots marketing. Online marketing includes self-storage directories, facility websites, pay-per-click advertising, Yellow Pages, organic searches, social media such as Twitter, Facebook, MySpace and LinkedIn, reservation and payment systems, webinars, blogs, and more. Today’s self-storage managers and owners must be Internet-savvy, putting into practice the technology available at their fingertips, including search-engine optimization, search-engine marketing and third-party referral sites to reach new customers via the Web. They’re building targeted databases for e-mail marketing campaigns, and improving their Yellow Pages ads. Self-storage operators are also embracing grassroots marketing, reaching out to their communities and donating money and space. They’re partnering with e-waste recycling companies to ensure their doing their part for the environment, and helping their local communities be green.


  • Marketing Limelight: To Know Customers Is to Rent to Them
    Print Yellow Pages seems to elicit the least amount of excitement of all the advertising mediums. It doesn’t have the sex appeal of TV or the Internet, yet it still delivers the greatest number of new customers to storage facilities. As a facility owner or manager, you ...More
    January 17, 2008 Sue Weinman Posted in Articles
  • Expert Advice on Yellow Pages Advertising
    In May 2007, Bill Gates predicted that the death of the Yellow Pages would occur over the next five years for the under-50 crowd. But based on statistics from independent third-party studies conducted by respected research companies CRM Associates and Knowledge ...More
    January 2, 2008 Sue Weinman Posted in Articles
  • Marketing Mistakes You Can’t Afford to Make
    We love to read about things we should and shouldn’t do. In recent years, The New York Times best-seller list has touted such books as Your Best Life Now and The 7 Habits of Highly Effective People, which give us the secrets to becoming better and more successful. But how ...More
    January 2, 2008 Megan Eckert Posted in Articles
  • Marketing Prep
    In any given self-storage facility’s market, there is a limited number of customers who will be in need of storage each month. To capture your fair share of this group, you must properly promote your facility. Marketing creatively will offer you the opportunity to gain a ...More
    January 2, 2008 Tammy Ross Posted in Articles
  • Building Brand Recognition
    When we think about motorcycles, Harley-Davidson usually comes first to mind. The company has one of the greatest brand-marketing schemes ever to hit planet Earth. It’s one of the few brands men and women are actually willing to tattoo on their bodies. Extreme, ...More
    January 2, 2008 Ed Heil Posted in Articles
  • Signage as an Effective Marketing Tool
    To be effective as a marketing medium, your facility signage must be seen by the passing public. This means it must compete successfully with its environment and stand out from its surroundings. The sign must be conspicuous to complete the next stage in communication: It ...More
    January 2, 2008 Perry Powell Posted in Articles
  • Marketing Through Community
    Convincing self-storage owners to grasp the value of facility marketing can be tough. Too often, they view it strictly as an expense and are reluctant to give it the attention it deserves. They prefer to concentrate on the profit centers of their business, such as leasing ...More
    January 2, 2008 Susan Head Posted in Articles
  • Marketing to Win in Competitive Times
    I’m going to open this article with a bold statement: The self-storage industry, as you’ve known it, is dead.What used to be an industry with little to no competition is now full of fierce rivalry in most major markets. What used to be an industry with a ...More
    January 2, 2008 Derek M. Naylor Posted in Articles
  • E-Mail Marketing
    When the topic of budget comes up, many self-storage owners lament the amount of money spent on advertising and promotions. Inevitably, the discussion turns to e-mail marketing, because at first blush, it looks inexpensive and attractive. Almost everyone has an e-mail ...More
    January 2, 2008 Tron Jordheim Posted in Articles
  • Southen California Self-Storage Facilities Form Relief Alliance for Wildfire Victims
    In an effort to aid workers and affected families of the Southern California wildfires, several local self-storage facilities have formed the SoCal Storage Relief Alliance to give victims a safe place to store their belongings while rebuilding their homes and businesses. ...More
    November 5, 2007 Posted in News