Inside Self-Storage

Bob Copper

Self Storage 101 Releases New Industry Blog and Handbook

Bob Copper and Sue Haviland, partners in the industry consulting firm Self Storage 101, have released a new blog at http://blog.selfstorage101.com. They've also announced the release of a new book, "The Complete Self Storage Handbook," available via the company website. ...More
2 weeks ago
Posted in News
Rent the Space! Why Empty Self-Storage Units Are an Expensive Proposition

Unrented space is an expensive proposition for self-storage operators. By following these simple guidelines, they can improve their sales closing rate, rent more units and increase their facility revenue. ...More
3 weeks ago By Bob Copper
Posted in Articles, Management
Self-Storage Is a Product, Not a Right

Among the lessons self-storage operators have had to learn in recent years is that customer service is a fundamental sales technique. But there is such a huge emphasis on service these days that we sometimes forget we're running a business. Storage is a product, not a human ...More
April 12, 2013 By Teri Lanza
Posted in Blog, Management
Battling the Plague of Cheap Self-Storage Owners

Self-storage operational expert Bob Copper, owner of Self Storage 101, talks about "Cheap Owners Syndrome," a condition in which a self-storage owner is such a "CHEAPO" that he "Can’t Help Employees As Professional Operators." ...More
March 26, 2013
Posted in Videos, Management
Making More Money With the ‘Yes or Yes’ Sales Technique

Bob Copper, a self-storage expert and consultant and owner of Self Storage 101, teaches facility operators how to close more rentals and make more money using the "yes or yes" sales technique. ...More
March 21, 2013
Posted in Videos, Management
Balancing Work and Family When You Run a Self-Storage Business

Self-storage operational expert Bob Copper, owner of Self Storage 101, discusses the challenges of balancing work and family, providing self-storage operators with tips for juggling their many responsibilities. Even the most dedicated owners and managers need to have a life ...More
March 20, 2013
Posted in Videos, Management
What the Heck! An Open Letter to a Self-Storage Manager and Her Stretchy Pants

Industry consultant Bob Copper writes an open letter to a self-storage manager in Texas, questioning the person’s office attire and lack of attention to the customer service and facility cleanliness. ...More
February 13, 2013 By Bob Copper
Posted in Articles, Management
Building an Effective Training Program for Self-Storage Facility Managers

Every day, well-meaning self-storage owners hire fresh faces to manage their facilities. In too many instances, however, those new employees have no idea how to successfully manage the owner's multi-million-dollar asset. An effective manager-training program will lead to a ...More
December 15, 2012 By Bob Copper
Posted in Articles, Management
New ISS Slideshow Provides a Guide to Self-Storage Manager Training

Last week Inside Self-Storage published a new online slideshow, "Training for Success: Cultivating Talent in Self-Storage Facility Managers," which provides guidance on how to build a quality manager-training program, including insight from some of the top training ...More
November 14, 2012
Posted in News, Management
Training for Success: Cultivating Talent in Self-Storage Facility Managers

These days a self-storage operation cannot be successful without a quality, well-trained facility manager. Some talents and skills must be present at the time of hire. Others can and should be imparted and enforced during a formal facility-training program. This slideshow ...More
November 8, 2012
Posted in Galleries, Management

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