National self-storage operator U-Store-It this spring launched its first-ever television-advertising campaign as well as a radio campaign to promote its new “lowest price guarantee” and the potential for customers to receive a month of free rent. In April, the company rolled out 30- and 60-second TV commercials in 23 major U.S. markets. In May, it launched 60-second radio spots in 19 major markets.
The company’s lowest price guarantee applies to immediately available storage units of comparable size within three miles of the selected U-Store-It facility. If a customer finds a lower rent, U-Store-It will beat the competition by 10 percent of the price variance. In addition, customers can receive their first month of rent for free at select locations. Viewers can call a toll-free number or visit the website to take advantage of the promotions or find a nearby facility.
The commercials were produced by A. Eicoff & Company, the nation’s largest direct-response agency. They can be viewed at http://youtube.com/ustoreitstorage.
The commercials also highlight the role of the company's local managers. "Our managers are self-storage experts, and we want customers to know a helpful manager at each company-owned location is a vital element of our storage solution," said Kristi Gubbels, director of marketing.
The company is pleased with the early results of its advertising, according to CEO Dean Jernigan, who said U-Store-It’s Web traffic realized strong growth in April.