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The ISS Stor-Edge Blog delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on operational challenges, industry trends, management strategies, top players and much more; join the discussion and share your comments.


Designing Your Self-Storage Website With Customers in Mind

When it comes to your self-storage facility’s website, it’s important to understand why your customers are using your website. If you know this, you can cater its design and function to fit the way it’s most likely to be used.
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Self-Storage Operators Can Make Money by Helping Business Customers Save It

Tight budgets have taught small businesses to be more resourceful and played a role in self-storage becoming a popular choice for inventory and document storage as well as a viable alternative for inexpensive office space. Guest blogger Evita Williams discusses selling points operators may want to consider when targeting commercial customers.
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Mastering Social SEO: Tips for Self-Storage Operators

Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to master it.   ...
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5 Building Blocks to Quickly Increase Self-Storage Rentals

Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, rent more units.
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A Self-Storage Operator Shares Insight on the Ferguson Riots

A self-storage operator living and working just four miles from the center of the riots in Ferguson, Mo., shares insight on the fallout for his facility and a nearby Public Storage. He also offers advice on keeping yourself and business safe during a crisis.     ...
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Light Up Your Customers’ Lives With Great Self-Storage Customer Service

Great customer service is really about mastering the little things and making customers’ lives easier. Guest blogger Jacqueline Feldman of Advantage Consulting & Management says customers who walk into a storage facility are looking for an answer to a problem. They want storage, and managers are there to provide it. Ultimately, a manager’s job is to try to ease customer stress, even if it’s simply by lending an ear and showing you care.
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2014 Tax Breaks for Self-Storage Technology

IRS tax code Section 179 allows you to deduct the purchase or lease price of self-storage technology (hardware and software) that is paid for or financed during 2014. To qualify for the deduction, your equipment must in operation by Dec. 31, so if you want to take advantage of these savings, now may be the time to start implementing your new tools.
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