Stor-Edge RSS
silhouette

The ISS Stor-Edge Blog delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on operational challenges, industry trends, management strategies, top players and much more; join the discussion and share your comments.

07/24/2014

Improving Self-Storage Customer Acquisition Through Web Content

The content on your self-storage website is a frontline opportunity to engage users and convince potential customers to store their belongings with you. In his second installment in a series on improving customer acquisition, guest blogger Matt Cook of ABC Selfstore says great blog content can help with online search rankings but needs to work alongside other efforts.
More  |  Comment(s) 

07/03/2014

Self-Storage Website Design: Going Beyond the Aesthetics to Be a 24/7 Sales Tool

A website can be a very strong marketing tool for self-storage operators, but it has to do more than just look good. Here are some ways to look past your website's initial appearance and make it a 24/7 sales tool.
More  |  Comment(s) 

06/19/2014

Empty UK Farm Buildings May Be Ripe for Self-Storage Conversions

With hundreds of former farm buildings sitting empty in the United Kingdom, guest blogger Roger Moore says market conditions are ripe for operators to consider them for self-storage. Moore’s company, Morespace Storage, operates out of buildings on the site of a former arable farm in Cambridgeshire, England, and he provides insight to why these conversion projects can be successful.
More  |  Comment(s) 

06/05/2014

Are Your Self-Storage Rents Keeping Pace With Reality?

A small rental-rate increase of just 3 percent for all your self-storage tenants can make a huge difference to your facility's profit margin. The author offers a detailed example of the direct relationship between rental rates and business value.
More  |  Comment(s) 

05/23/2014

Improving Self-Storage Customer Acquisition: Can They Hear You Online?

In today’s connected world, consumers have myriad ways of accessing information and are bombarded by thousands of marketing messages every day. In this first installment in a series on improving customer acquisition, guest blogger Matt Cook of ABC Selfstore says self-storage operators must evolve alongside technology and consumer behavior, beginning with their website.
More  |  Comment(s) 

05/01/2014

Hiring Your Next Self-Storage All-Star

Recruiting and training is arguably the most important responsibility of a self-storage owner or general manager. But how and where do you find good people? Here's a look at the hiring process we use at City Center Self Storage in Pittsburgh.
More  |  Comment(s) 

04/17/2014

Go Beyond Page Rank to Measure the Online-Marketing Success of Your Self-Storage Business

Self-storage operators are not alone when it comes to getting caught up in search engine rankings, but guest blogger Nick Bilava of Storage.com warns that while search engine optimization can definitely bring positive results, page ranking shouldn’t be the sole determination for success when it comes to online marketing.
More  |  Comment(s)