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The ISS Stor-Edge Blog delivers commentary from industry leaders, exploring critical topics that affect your business. Hear opinions on operational challenges, industry trends, management strategies, top players and much more; join the discussion and share your comments.

04/02/2015

Google’s Algorithm Update: Tips for Self-Storage Operators

April 21 could change things for many self-storage operators. Dubbed “Mobilegeddon” by insiders in the Web industry, it’s the day search engine giant Google will begin to treat websites that are not mobile-friendly different in search rankings from those that are optimized for tablets and smartphones.
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03/05/2015

5 Ways to Stand Out as an Independent Self-Storage Operator

It’s difficult for independent self-storage operators to beat national and regional players in their market by trying to play the same game. Instead, guest blogger Nick Lackner offers up a handful of creative strategies he deployed at City Center Self Storage in Pittsburgh to get his business noticed in the marketplace and exploit its points of differentiation.
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02/19/2015

Treasure Trove: 8 Amazing and Unexpected Items Found in Self-Storage Units

Weird and amazing things show up in self-storage units all the time. There's no limit to what some people decide to store away for later, and these oddities can range from the incredibly valuable to the downright creepy. This list includes some of the most bizarre things that have been found in storage units.
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02/05/2015

4 Ways to Decrease Dependence on Self-Storage Lead Aggregators in 2015

While self-storage operators recognize the benefit of ranking on the first page of search engine results, beating lead aggregators for organic search traffic can be difficult to achieve, particularly for those in highly saturated markets. This guest installment from G5 offers four tactics to decrease dependence on lead aggregators and ultimately lower your cost per lease.
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01/08/2015

Self-Storage Report Card: Evaluating 2014 in Preparation for the New Year

If you’re a self-storage owner or manager, it’s vital to the success of the business year ahead that you spend a few minutes looking over your shoulder at the results of 2014. Here are some key points you should measure.
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12/24/2014

Secret Self-Storage Network Used by Santa Claus Unravels After Videos Surface

The self-storage industry is buzzing after security footage of Santa Claus surfaced, showing the jolly old elf at multiple properties across the nation within a few hours of each other. The videos are connected to several operators reportedly cutting ties with Santa’s Christmas Eve operation. Read the details about the controversy in this guest installment from Storage.com.
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12/04/2014

6 Signs Someone Is Living in Your Self-Storage Unit

Countless numbers of self-storage facilities deal with people living in their units. Sadly, it goes with the territory. When can you tell someone is living in one of your units? Here are six signs.
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