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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

09/09/2011

9/11 and Self-Storage Security: What’s Changed?

It's been 10 years since the 9/11 terrorist attack, but the need to be vigilant is still very real. Read what self-storage operators think about today's facility security measures and how that fateful day shaped the way operators rent units.
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08/25/2011

Buying Power: Does Your Self-Storage Cater to the Female Audience?

It’s often been said women account for 85 percent of all purchases. So the question is: Do your products and services cater to the bulk of the market share? Some self-storage operators have made sure they’re reaching this demographic.
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08/24/2011

Behind the Scenes With the Canadian Self Storage Association: Legislation and Education Take Precedence

Members of the Canadian Self Storage Association (CSSA) are keeping busy meeting with legislators to ensure key issues are addressed for the benefit of operators and consumers.
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08/18/2011

Numbers Don’t Whine: Using Self-Storage Stats to Evaluate Your Marketing

A self-storage facility's marketing success is tethered to a multifaceted strategy of investing in effective marketing efforts that fill units and result in positive, measurable return on investment. Let's examine some online marketing trends and evaluate their effectiveness.
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08/12/2011

ISS Takes a Closer Look at Canadian Self-Storage

In recent weeks, ISS has taken a closer look at self-storage in the Canadian market, offering articles on new construction obstacles, legal concerns and day-to-day challenges. One thing is certain: Self-storage is becoming a very robust industry in the country.
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08/11/2011

“Stop Whining …” – Not as Wrong as You Think

A self-storage operator sticks to his beliefs about the power of local broadcast advertising, offering stats, advice and more.
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08/03/2011

The Power of Web Marketing: What ‘Stop Whining and Start Acting’ Got Wrong

Self-storage operators should take advantage of marketing tools that work for modern audiences—and mass media might not be the singular answer. Using the power of the Internet to brand your company is a much more potent, flexible and affordable strategy.
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