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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

09/22/2011

Connecting With Local Self-Storage Customers the New York Way

Self-storage marketing is most effective when an operator truly understands the culture of his service area. Here's how Manhattan Mini Storage speaks to New Yorkers in their own language by calling out “only in New York” experiences in its marketing.
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09/14/2011

Does Social Media Matter in the Self-Storage Industry?

Aside from the “everybody’s doing it” attitude, is there a real reason and relevancy to social media in the self-storage industry? Here are some guidelines to make social media work for your self-storage operation.
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09/09/2011

9/11 and Self-Storage Security: What’s Changed?

It's been 10 years since the 9/11 terrorist attack, but the need to be vigilant is still very real. Read what self-storage operators think about today's facility security measures and how that fateful day shaped the way operators rent units.
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08/25/2011

Buying Power: Does Your Self-Storage Cater to the Female Audience?

It’s often been said women account for 85 percent of all purchases. So the question is: Do your products and services cater to the bulk of the market share? Some self-storage operators have made sure they’re reaching this demographic.
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08/24/2011

Behind the Scenes With the Canadian Self Storage Association: Legislation and Education Take Precedence

Members of the Canadian Self Storage Association (CSSA) are keeping busy meeting with legislators to ensure key issues are addressed for the benefit of operators and consumers.
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08/18/2011

Numbers Don’t Whine: Using Self-Storage Stats to Evaluate Your Marketing

A self-storage facility's marketing success is tethered to a multifaceted strategy of investing in effective marketing efforts that fill units and result in positive, measurable return on investment. Let's examine some online marketing trends and evaluate their effectiveness.
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08/12/2011

ISS Takes a Closer Look at Canadian Self-Storage

In recent weeks, ISS has taken a closer look at self-storage in the Canadian market, offering articles on new construction obstacles, legal concerns and day-to-day challenges. One thing is certain: Self-storage is becoming a very robust industry in the country.
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