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Amy Campbell

Amy Campbell
Editor
acampbell@vpico.com

08/18/2011

Numbers Don’t Whine: Using Self-Storage Stats to Evaluate Your Marketing

A self-storage facility's marketing success is tethered to a multifaceted strategy of investing in effective marketing efforts that fill units and result in positive, measurable return on investment. Let's examine some online marketing trends and evaluate their effectiveness.
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08/12/2011

ISS Takes a Closer Look at Canadian Self-Storage

In recent weeks, ISS has taken a closer look at self-storage in the Canadian market, offering articles on new construction obstacles, legal concerns and day-to-day challenges. One thing is certain: Self-storage is becoming a very robust industry in the country.
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08/11/2011

“Stop Whining …” – Not as Wrong as You Think

A self-storage operator sticks to his beliefs about the power of local broadcast advertising, offering stats, advice and more.
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08/03/2011

The Power of Web Marketing: What ‘Stop Whining and Start Acting’ Got Wrong

Self-storage operators should take advantage of marketing tools that work for modern audiences—and mass media might not be the singular answer. Using the power of the Internet to brand your company is a much more potent, flexible and affordable strategy.
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07/29/2011

ISS Buyer’s Guide: A Reference You’ll Use Year-Round

This week, the Inside Self-Storage brings you a reference you can use year-round: the 2011 Buyer’s Guide. The easy-to-use directory contains hundreds of self-storage product and service suppliers.
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07/27/2011

A Self-Storage Operator’s View: Picking Up the Pieces in Joplin, Mo.

On May 22, the city of Joplin, Mo., was devastated by a Tornado so large and powerful it destroyed more than half of the city. Here's an update on the town's recovery by someone who manages three self-storage facilities in the area.
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07/20/2011

Stop Whining and Start Acting (Literally): An Open Letter to Self-Storage Professionals

Randy Smith of Another Closet Self Storage in McAllen, Texas, talks about the poor public perception of self-storage and raises the question: What are we doing to proactively brand our industry? Meet Randy’s challenge as he discusses mass broadcast advertising, reality TV, and what self-storage professionals should be doing to improve the business for everyone.
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