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Teri Lanza

Teri Lanza
Editorial Director
tlanza@vpico.com

03/25/2011

The Art of Saying 'No' to Self-Storage Customers

For self-storage operators, there are two circumstances under which you might have to say “no” to a customer: 1) You do not have what the customer wants, for example, a unit of a particular size; or 2) There’s something about the customer that discourages you from renting to him or her. In either case, it can be hard to turn away a sale. Here are strategies and best practices.
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03/21/2011

5 Truths About Self-Storage Talk

Last week while manning the Self-Storage Talk booth at the Inside Self-Storage World Expo in Las Vegas, I met hundreds of people who either hadn't heard of SST, the industry's largest online community, or had reservations about joining. So, let me use this space to provide a few facts about SST and answer common questions.
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03/17/2011

Self-Storage Talk Members Meet, Catch Up, Lounge in Las Vegas

This week's Inside Self-Storage World Expo in Las Vegas gave several members of Self-Storage Talk, the industry's largest online forum, the chance to meet, share ideas and socialize. The real hotspots for conversation were the SST Booth and adjacent Wi-Fi lounge, as well as Tuesday evening's cocktail reception.
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03/11/2011

Inside Self-Storage World Expo Sneak Peek: The Benefits of Membership

What provides three tiers of options, a wealth of business-related benefits and a tremendous cost savings to self-storage operators? Attendees to next week's Inside Self-Storage World Expo in Las Vegas are about to find out; but you'll get a sneak peek if you read on.
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03/07/2011

Self-Storage Talk Members: Maximize Your Expo Experience

Final preparations have begun for next week's Inside Self-Storage World Expo at the Paris Hotel and Resort in Las Vegas, and like you, I'm rife with anticipation for a little bit of desert warmth and the bright lights of The Strip. But before we all pack our bags for good times and good learning in Sin City, let me remind you of a few ways you can use Self-Storage Talk, the industry's largest online community, before, during and after the expo.
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02/28/2011

Self-Storage Talk and Your Competitors: Is the Forum an Advantage or Liability?

Obviously, the self-storage industry is especially competitive these days, and competition is location-driven. Because tenants want to store near where they live or do business, your facility and the ones nearby are competing for the same tenants. Therefore, given the challenges of local competition, here are three things to think about when deciding whether to jump in on the forum.
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02/25/2011

Self-Storage Encounters of the Excrement Kind

Being a self-storage manager is brave and sometimes foul work. Facility operators share horrifying tales of excrement encounters, from tenants who have suffered "accidents," to discarded baby diapers, to premeditated “gifts” left in buckets and paper bags. Some days you have to ask yourself: Do I really need this *bleep*? ...
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