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Teri Lanza

Teri Lanza
Editorial Director


Resolutions Are Great ... What Are Your Actual PLANS for Self-Storage in 2012?

Without blinking, we've landed smack dab in the second week of January. Many of us have made resolutions regarding our businesses in 2012. But realistically, what are your plans for your self-storage operation this year? Making a decree is one thing; establishing a strategy to bring it to life is another entirely.
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Get Primed for the ISS World Expo on Self-Storage Talk

As we march into the second week of January, the self-storage industry's biggest event, the Inside Self-Storage World Expo at the Paris Hotel & Resort in Las Vegas, is now just two months away. An excellent place to get a jumpstart on the learning is Self-Storage Talk (SST), specifically the expo-related section of the forum.
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Make Your New Year's Resolutions Public on Self-Storage Talk

The holidays are officially over, 2012 is here, and everyone is back to work. It’s time to start making good on those New Year's resolutions. But how long will people stick to their promises to make themselves better—whether through losing weight, quitting smoking or saving money? It depends on the level of accountability. One way to make yourself accountable is to make your resolution public.
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Seeking Professional Happiness in 2012: Finding the Perfect Self-Storage Position

Your average American adult devotes a third of his time to his job or tasks related to his job, for example, commuting. With so much being invested in our professional lives, our personal happiness and well-being is intimately tied to our choice of work. If you aren't fully satisfied in your current self-storage position, perhaps 2012 is the time to explore new facility options or possibilities for promotion. These resources can help.
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When Are You Open This Weekend? Self-Storage Talk Hosts Holiday-Schedule Discussion

As most businesses are closed on Christmas Day and it falls on a Sunday this year, workplaces have a choice on how to observe the holiday. Many offices, including that of the federal government, are closed Monday, Dec. 26, to allow employees to enjoy an extended weekend. Other offices are closed Friday and Saturday, too. Self-storage, however, is different because on the days immediately before or after Christmas, tenants may need access to units.
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Self-Storage Media Coverage in 2012: Make a Resolution to Be Proactive and Transparent

Media coverage in an electronic age is far more impactful than in the past, when messaging was limited to small, defined market areas. In self-storage, press can be dangerous if it promotes an incident such as a fire, flood or theft. In 2012, resolve to be proactive and transparent with your audience at large—especially during troubling events—and garner the trust and support of customers.
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Photos and Video: LifeStorage Holiday Events in Chicago Spark Self-Storage Talk Discussion

Whatever business you're in, this time of year lends itself to holiday-themed events. Hosting a festive gathering has a two-fold benefit; first, it's an opportunity to give back to your customers and community, and second, it generates an excellent marketing and publicity opportunity. LifeStorage, a Chicago-area operator of 17 facilities, decided to realize both of these benefits by hosting a "Santa's Workshop" at multiple locations. The event featured jolly Kris Kringle himself inviting children of all ages to take a seat on his knee, eat candy, rock around a decked-out Christmas tree, enjoy free refreshments, and take advantage of free gift-wrapping.
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