Blogs

 

The Inside Scoop

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Developers Conference Moves Online

Travel can be exciting ... or a real drag. Now logistics won't impede your chance to learn about self-storage development, including feasibility, finance, ground-up construction, conversions, renovations and more. The formerly live Developers Conference scheduled for Chicago has been converted to a universal online platform that will allow owners and investors to participate from any location with an Internet connection. No travel hassle—and there are perks!

Storage Speak

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Wild and Crazy Self-Storage Marketing

While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild and crazy! 

Stor-Edge

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Mastering Social SEO Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to master it.  

Store Smarts

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Making the Right Call on Accountability Just as umpires have to diffuse volatile situations with players, self-storage managers sometimes have to calm customers who genuinely believe damage has been inflicted upon their property or well-being. How managers handle themselves when things go awry can go a long way toward building customer loyalty. Admitting fault when warranted and demonstrating accountability is sometimes a necessary but valuable part of meaningful customer service.