Expanding Horizons for ISS
ISS parent company Virgo Publishing has been purchased by Informa PLC, a London-based firm that provides information through academic publishing, events, training and business intelligence. Some of you have asked what this means for our brand and audience. The simple answer is “potentially exciting things.” Zero downside and possible expansion opportunities can only mean good things for everyone with whom we do business.
08/13/2014 5:43:00 PM
Hollywood’s Impact on Storage Operators
"Storage Wars" aside, the industry has been popping up as a setting in TV shows and movies for decades. Do operators benefit from this exposure or do these "Hollywood" moments perpetuate the negative stereotype many have of the self-storage industry?
08/21/2014 9:24:00 AM
Light Up Your Customers’ Lives
Great customer service is really about mastering the little things and making customers’ lives easier. Guest blogger Jacqueline Feldman of Advantage Consulting & Management says customers who walk into a storage facility are looking for an answer to a problem. They want storage, and managers are there to provide it. Ultimately, a manager’s job is to try to ease customer stress, even if it’s simply by lending an ear and showing you care.
08/21/2014 5:21:00 PM
Dare to Be Different
What can an elementary school talent show teach self-storage businesses about basic marketing and business principles? As it turns out, plenty. If you’re going to operate in a competitive environment crowded with many of the same types of businesses, you have to outperform them to be successful. More importantly, you’ll prove most memorable to customers through your strategic points of differentiation.
08/28/2014 12:30:00 AM