Is Valet-Style Storage Your Competition?
“Valet-style” or “bin-based” storage services have been popping up in markets around the globe. How do—and should—traditional self-storage operators feel about this offering? Is it true competition for our industry? How will this niche business affect self-storage moving forward? People want to know, and you can help us get answers. Our new website poll is a start.
10/09/2014 5:40:00 PM
Marketing 'Tricks’ and ‘Treats’
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility.
10/16/2014 10:32:00 AM
Make Money by Helping Businesses Save It
Tight budgets have taught small businesses to be more resourceful and played a role in self-storage becoming a popular choice for inventory and document storage as well as a viable alternative for inexpensive office space. Guest blogger Evita Williams discusses selling points operators may want to consider when targeting commercial customers.
10/23/2014 7:46:00 PM
Muddying Your Boots in Social Media
Using Yelp and other social media outlets effectively can be a tricky course for the best self-storage operators. Online customer reviews and written interaction with prospects and tenants can be equally rewarding and infuriating. Throw in the complicated dynamic of how search engines use these channels to boost or suppress a storage facility’s search rankings, and the prospect of navigating through the muck without severely soiling one’s shoes gets murky.
10/30/2014 7:16:00 PM