Blogs

 

The Inside Scoop

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What ‘Best of Business’ Really Means

Inside Self-Storage has just launched its fifth annual “Best of Business” reader-choice poll in which industry professionals vote for their favorite suppliers in dozens of product and service categories. Each year, the final list includes repeat winners and newcomers to the market, but what does the award really say about each recipient? Some say it’s about quality, others that it’s a popularity contest. Here are some insights about the campaign and what it means for the industry.

Storage Speak

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Employee Fairness = Fewer Lawsuits

A recent lawsuit in which a former self-storage manager was awarded money for "improper firing" underscores the importance of carrying out regular, fair staff reviews. Here's some guidance on why employee evaluations are critical to your facility’s success and how conduct them.

Stor-Edge

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Getting Into the Media Spotlight

Creating a brand and buzz around your self-storage facility can be difficult. However, thanks to the Internet and online publications, generating content and finding placement to spotlight your storage business is now easier than ever. By knowing some tools and tricks of the trade you’ll be able to find media exposure for your facility before you know it.

Store Smarts

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Time to Consider Your Mobile Strategy If you haven’t given much thought to how mobile marketing could impact your self-storage business, you’re at risk of quickly falling behind competitors who may be capitalizing on a seismic shift in consumer demographics and behavior. Google’s new preference for mobile-friendly websites coincides with increases in mobile searches and click-throughs, while Millennials have become the most populous generation.