The Inside Scoop

Developers Conference Moves Online

Travel can be exciting ... or a real drag. Now logistics won't impede your chance to learn about self-storage development, including feasibility, finance, ground-up construction, conversions, renovations and more. The formerly live Developers Conference scheduled for Chicago has been converted to a universal online platform that will allow owners and investors to participate from any location with an Internet connection. No travel hassle—and there are perks!

Storage Speak

Wild and Crazy Self-Storage Marketing

While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild and crazy! 


Building Blocks to Increase Unit Rentals Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, rent more units.

Store Smarts

Dare to Be Different What can an elementary school talent show teach self-storage businesses about basic marketing and business principles? As it turns out, plenty. If you’re going to operate in a competitive environment crowded with many of the same types of businesses, you have to outperform them to be successful. More importantly, you’ll prove most memorable to customers through your strategic points of differentiation.