Is Valet-Style Storage Your Competition?
“Valet-style” or “bin-based” storage services have been popping up in markets around the globe. How do—and should—traditional self-storage operators feel about this offering? Is it true competition for our industry? How will this niche business affect self-storage moving forward? People want to know, and you can help us get answers. Our new website poll is a start.
10/09/2014 5:40:00 PM
Marketing 'Tricks’ and ‘Treats’
The holidays, even Halloween, provide the perfect marketing backdrop for self-storage operators. Adding a few decorations to your facility or hosting a holiday-themed event shows your community you're more than just the another storage facility.
10/16/2014 10:32:00 AM
Mastering Social SEO
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to master it.
10/02/2014 12:30:00 AM
Making the Right Call on Accountability
Just as umpires have to diffuse volatile situations with players, self-storage managers sometimes have to calm customers who genuinely believe damage has been inflicted upon their property or well-being. How managers handle themselves when things go awry can go a long way toward building customer loyalty. Admitting fault when warranted and demonstrating accountability is sometimes a necessary but valuable part of meaningful customer service.
09/26/2014 10:28:00 AM