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Self-Storage Marketing Success: Using Facility-Specific Data to Find Your Target Market

Derek Naylor Comments
Continued from page 1

Before we continue, be clear about one distinction: This is not about doing a demographic, psychographic and geographic analysis on the city in which your facility is located. This analysis is of your actual paying customers. Now take a look at the accompanying charts, which display demographic trends among a tenant base. It’s a lot of data to view and analyze; but truly understanding your target market can help you increase occupancy and spend less money at the same time. 

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