Six Must-Haves for Successful Social-Media Marketing

Heather Lutze Comments
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Every day it's harder for small-business owners and advertisers to keep pace with all the social-media platforms on the Internet. It started with the personal profile phenomenon, which quickly evolved into video-sharing profiles. Then the floodgates opened, and now Internet users have more than 400 social-media platforms to consider.

Most marketers understand the value of setting up a campaign on these free platforms. However, with so many options and limited time, business owners must have a strategic and targeted approach. Developing a formula will help them create successful social-media advertising.
 
The Social-Media Advertising Formula

There are six essential platforms business owners must use to really harness the potential of social advertising. Each platform plays a specific role, and the combination of all six is what will take your campaign to the next level.

There is a secret ingredient at play here as well: The formula calls for a touch of optimization on each platform. Optimization allows your social media to work with your website and marketing campaign to dominate the first page of search-engine results. Essentially, this formula will make you the only choice as far as the searcher and Google are concerned.
 
Social Advertising Element No. 1: LinkedIn

A popular business-profile site, LinkedIn ranks high in search engines and is a great platform for sending event updates to business associates. When optimizing your LinkedIn profile, select one core keyword (or search term you would like to be found under). Use it frequently without sacrificing consumer experience, and watch your profile skyrocket in the search engines.
 
Social Advertising Element No. 2: Facebook

As a closed community, Facebook doesn’t rank in the search engines and makes the best choice if you want to have a personal profile online. However, optimizing your Facebook profile with your business keyword can make it an invaluable marketing effort.

Optimize your profile for one keyword and become the “go-to” expert in your industry for the more than 22 million Facebook users. Also, include some personal touches, but beware of putting too much personal information online.

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