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Compete and Excel in a Challenging Self-Storage Market: ISS Expo Education

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Begin with learning how to analyze and minimize your self-storage expenses with Mel Holsinger, president of Professional Self Storage Management. He’ll teach you how to set up a budget for a self-storage property, distinguish between fixed and variable costs, and minimize operating costs without sacrificing service or quality. You’ll discover how to create an ongoing strategy to improve your facility’s overall cash flow and increase its value.

Next, learn how to manage your rental rates, staff and costs to increase revenue. Husband-and-wife team Steve and Tammy Ross will help you examine your rental rates and competition to determine if you’re getting the most income from your property. They’ll look at different ways to staff a facility for success, and which operational expenses can be reduced.

If you’re a facility owner, John Roser of USA Storage Resource will help you figure out what makes your managers tick during “From Mediocre to Magnificent: The Making of a Motivated Manager.” He’ll teach you what it takes to re-energize a mediocre manager, and how to inspire a good manager to greatness. If you’re a facility manager, learn how to step up your role in the self-storage business, taking greater ownership of an operation, from Gina Six Kudo, general manager of Cochrane Road Self Storage in Morgan Hill, Calif. She’ll give you tips for working with ownership and taking your career to the next level.

In this track, you’ll learn other essential skills: how to reinvent an older self-storage business to compete with newer properties, comprehensive facility maintenance, how to choose and work with a third-party management company, tenant screening, crime prevention, dealing with the media, and more! 

Track 3: Construction, Development & Green Initiatives

Though industry development has slowed in the past year due to the challenges of financing, smart owners and developers are taking advantage of the slowdown in construction or priming themselves to build at the turn of the market. You can get the information you need to develop or buy a successful project in this inclusive track. In “Now Is the Time to Build Self-Storage,” Bruce McCardle of Mako Steel discusses the pros and cons of building in today’s economic climate.

Go GREEN with your self-storage business!

For those seeking the right self-storage location, industry expert Jim Chiswell guides you through the self-storage feasibility study, providing a checklist of the critical steps and decision points you’ll face in the process. If you’ve already chosen a site, Jamie Lindau of Trachte Building Systems will help you create the most effective site design and layout, one that will maximize your land and meet the market’s needs.

Looking for alternative ways to enter the business? Andrew Hyde will teach you how to make money with self-storage conversions. He’ll discuss how to find and evaluate potential facility locations, detailing the cost and construction process. He’ll give you the top five site-selection criteria for conversions and show you how to use them. You can also learn about self-storage acquisitions from Scott Meyers, who will share secrets about how to find great self-storage deals using little to no cash out of pocket.

Those of you who are green-minded will be pleased to see several seminars in this track pertaining to environmental sustainability. The team from iParkSolar and Baja Construction will present a two-part seminar on using solar energy in self-storage: how to do it, what it costs, system components and more. They’ll share detailed case studies from existing projects including potential revenue streams and return-on-investment analysis. In addition, Buster Owens of The Rabco Corp. will share information about Green Building Certification for self-storage builders, and Barry Keyes will teach you how to create on onsite recycling center at your facility. 

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