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Self-Directed Lessons for the Self-Storage Manager: The Training You Need, the Career You Want

John P. Roser Comments
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Today, most self-storage trade organizations provide training programs designed to improve your skills in a variety of areas. Many of these allow you to learn at your own pace, and successful completion is rewarded with a manager certification, often invaluable to future advancement within the industry. Local, state and national association meetings and conferences provide the perfect “hands-on” training, allow you to meet other professionals and, compared to the value of the experience, are relatively inexpensive., the industry’s largest online forum, provides an incredibly diverse source of knowledge via the experience of thousands of peers within the industry. The benefit of this ever-expanding network of professionals cannot be overstated. Registration is open to self-storage managers and others at no cost, making participation a no-brainer.

There exists near-unanimous agreement among industry professionals with respect to the evolution of the business, and as they vie for a limited number of jobs, storage managers are discovering the same. Continued improvement is a vital part of the self-storage career. Obviously, training is a must—not only for the “newbie,” but for experienced managers who desire to expand horizons and set the stage for greater heights within their own vocation. Education is the key, and training is mandatory.

Hopefully, your organization provides its own comprehensive manager training, and you have ample opportunity to improve your skills through the program. Regardless, the wisest manager is one who takes control of his own career by exploiting every educational opportunity. As the industry evolves, self-storage managers with a well-rounded education will be better positioned to prosper and thrive.
John Roser has broad industry experience as a facility manager, regional manager, sales and marketing trainer, and founder of USA Storage Resource, a self-storage enterprise devoted to the support of small and independent facility owners and operators. He is the creator of the “Adventures in Storage” cartoon featured monthly in Inside Self-Storage magazine, a member of the ISS Education Advisory Committee and a moderator for Self-Storage Talk, the industry’s largest online community. To reach him, e-mail

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