Budgets are tight, and everyone is doing what they can to stretch their hard-earned dollar. If you own, operate or invest in self-storage, you may not have much to spend on construction, or facility upgrades, or promotional materials this year. But for a small sum, you can make an investment that always has a high rate of return: industry education.
During Oct. 5-8, the Inside Self-Storage World Expo will provide four full days of seminars, workshops, product/service exhibits, and networking opportunities. The ISS Education Package is not only extremely affordable, it gives you access to 27 classes, taught by the leading experts in the fields of self-storage management, marketing, legal issues, finance and much more. Join us at the Gaylord National Resort and Convention Center in Washington, D.C., and get the knowledge you need to succeed in a challenging economy.
The following is a sample of the seminars attendees will enjoy as part of three comprehensive education tracks:
Track 1: Facility Marketing & Promotion
Derek Naylor of Storage Marketing Solutions will present "Seven Bold-Faced Lies You've Heard About Marketing (and the Facts Behind the Fiction)," in which he'll identify the most common marketing lies and myths, and provide you with real-world marketing solutions. You’ll learn how to get greater results from your existing budget, and how to be more effective in your local market (without spending more money).
Bob Copper of Self Storage 101 will discuss "Special Event Marketing: Low-Cost Ways to Build Business and Community," providing ideas for choosing, planning, organizing and executing a successful event that earns business in this challenging economy.
On Oct. 7, attendees can partake in an intensive, four-part series addressing Web-based marketing. Attend one or all―the knowledge you'll gain is invaluable. The seminars cover:
- How to Use the Internet to Build Your Self-Storage Business: An Overview
- Building Your Own Self-Storage Website and E-Mail Database
- Marketing Your Self-Storage Business Online: Directories, Search Engines and More
- Seeing the Web at Work for Self-Storage: Online Case Studies
Track 2: Day-to-Day Marketing and Facility Management
Mel Holsinger of Professional Self Storage Management will address "Cutting Costs to Improve Self-Storage Efficiency, Property Value and the Bottom Line," providing you with hands-on, tried-and-true techniques to help save money, improve facility value, operate more efficiently and eliminate waste.