Customer Relations

I know this is something that’s only talked about in whispers. It’s a subject that’s hard to bring up, even with the people you know. I’m talking, of course, about Education Dysfunction, or E.D. E.D. is a condition sometimes brought on by a difficult budget or simple neglect. It’s defined by most professionals as delusional thinking that “you already know ...

As a self-storage manager, you wear many hats during the course of a work day. One of the most important tasks for which you are responsible is tracking your facility advertising. Although your owner or management company may have determined the advertising budget, a schedule for implementing programs and what specials to offer, it’s you who must make it all ...

It’s hard to think about upsells without thinking of the most famous one of all: “Do you want fries with that?” An upsell occurs when a customer buys something, and then you manage to sell him additional stuff he might want or need. “Do you want fries with that?” is a cliché in the fast-food industry that has trickled over—sometimes ...

In these times of economic upheaval, it’s more important than ever for a self-storage manager to make good use of his time. When it comes to marketing, what better, faster way is there to promote your facility than to enlist the help of your current and former customers?When using a customer referral or incentive program, you’ll simply exchange a gift ...

We all know when we receive great customer service, but how often do we really note basic or nominal service? Have we unconsciously lowered our expectations? Think about your most recent purchasing experiences. Does any interaction stand out as stellar? On the flip side, have you extended any outstanding customer service to someone else? It seems we have become accustomed ...