• Choosing Your Marketing Method
    Return on Marketing Dollars (ROMD) By Fred Gleeck No matter how much you invest in marketing your storage business, you need to spend intelligently. But before you expend a dime, it’s important to understand the value of your customers. In other words, you should know what ...More
    June 1, 2004 Fred Gleeck Posted in Articles
  • Education, Value and Trust Get the Appointment
    Education, Value and Trust Get the Appointment By Brad North Have you ever picked up the phone and shopped around for a storage unit? This is a great way to discover which sales presentations you like and dislike. If you call enough places, however, you will also find most ...More
    June 1, 2004 Brad North Posted in Articles
  • Impulse Items
    Impulse Items By Gregg Salkovitch In 1914, Edward John Noble came up with a clever idea. His product, Life Savers, was a struggling brand; but he believed if it was placed in front of a drug-store cash register, it could sell well at a nickel. Noble saw this as prime real ...More
    June 1, 2004 Gregg Salkovitch Posted in Articles
  • The Importance of Tenant Identification
    The Importance of Tenant IdentificationUsing card-scanning technology to protect your business and customers By Julia P. Shih In the age of post-9/11, various industries—self-storage included—are finding it necessary to implement heightened security measures, if not for ...More
    June 1, 2004 Julia P. Shih Posted in Articles, Technology
  • Rules of Security Installation
    Rules of Security InstallationAvoiding pitfalls and making the most of gates, access, alarms and camerasBy Chester A. GilliamThese days, self-storage facilities are quite different from those built 10 or 15 years ago. As they have evolved into state-of-the-art facilities ...More
    June 1, 2004 Chester A. Gilliam Posted in Articles
  • The Future of Storage Security
    The Future of Storage Security The basics still reign, though technology increases options By Steve Cooper As the hovercraft slowly descends, the signal from its Little Black Box ID transmitter triggers an acknowledgement and authorization to enter. The bay door slides ...More
    June 1, 2004 Steve Cooper Posted in Articles, Technology
  • On the Bright Side
    Opportunities of All Kinds By Jim Chiswell Do you send a welcome/thank-you letter to all of your new customers? It’s a simple task, one that can be automatically handled by most self-storage management software programs. If you don’t, keep in mind the underlying purpose of ...More
    June 1, 2004 Jim Chiswell Posted in Articles
  • Fate of the U.K. Self-Storage Market: Residential
    Summer is here and, as a self-storage operator, you should be enjoying some of your best months of the year. This is the season when our residential customers are the most prolific.This summer, in Ireland, Italy, Spain, the United Kingdom and other countries, business could ...More
    June 1, 2004 Andrew Donaldson Posted in Articles
  • A Tale of Two Industries
    The Sleeping Giant Awakes By Cary F. McGovern Who is the “Sleeping Giant” of records management? Is it a large company like Iron Mountain, Recall or Crown? Not at all. It may be the most unlikely competitor: a new breed of investor who understands the nature of the ...More
    June 1, 2004 Cary F. McGovern Posted in Articles
  • What Are You Offering?
    Issues of Truck Rental By Jeffrey Greenberger Many self-storage operators offer the use of a truck at move-in as an incentive to prospective tenants. There are certain pitfalls and issues of which owners should be aware before deciding to offer this service. This column ...More
    June 1, 2004 Jeffrey Greenberger Posted in Articles