• Mutual Funds and Your Retirement
    Jack’s store always did well. There were down times, like during the dot-com bust; but four years out of five, for the 40 years Jack ran the business, it was in the black. When Jack hit age 65, he wanted to retire. His wife wanted to sell the house and move into a condo ...More
    July 1, 2005 Pieter Kark and Ken Yap Posted in Articles, Finance
  • Casaforte's Choice
    Casaforte Self-Storage, an industry leader in Italy and Switzerland, has become known for highly specialized services and distinctive architectural design. Established in 2001, the company is managed according to the same standards adopted by major U.S. and European ...More
    July 1, 2005 Sabrina Tordo Posted in Articles, Development
  • Keeping Your Good Looks
    John and Betty needed storage for a year while they were in South America. With their list of prospective facilities in hand, they went storage hunting. They drove by the first site—and kept on going. Its brown landscaping, peeling paint and perimeter fence that looked as ...More
    July 1, 2005 Elaine Foxwell Posted in Articles
  • Avoiding Buyer’s Remorse
    Buyer’s remorse is something any salesperson wants to avoid at all costs. The best means of avoiding it is to confront it. As the old cartoon character Pogo used to say, “We have met the enemy and he is us!” Records storage provides a good way for owners to make money, but ...More
    July 1, 2005 Cary F. McGovern Posted in Articles
  • Small-Town Service
    I recently relocated from Santa Barbara, Calif., to a small city of 30,000 people just north of San Luis Obispo. It’s a cozy little town where the cashier at the grocery store talks to everyone in line and the bag boy still asks if he can carry out your groceries. ...More
    June 1, 2005 Pamela Alton-Truitt Posted in Articles
  • The Power of Latino
    “Hispanic Marketplace” is dedicated to educating self-storage professionals about the possibilities of the burgeoning Latino market. The U.S. Hispanic population—and its buying power—is growing at an astounding rate, making it an attractive target for businesses that ...More
    June 1, 2005 Myrna Sonora Posted in Articles
  • Security Gates: Friend and Foe
    Self-storage owners purchase automatic access-control gates to heighten the security of their premises and the safety of tenants’ goods. Customers feel confident about storing their possessions in a gated facility because gates are great deterrents to potential burglars and ...More
    June 1, 2005 Amy Brown Posted in Articles
  • The Great Marriage: Software and Security
    To maximize their assets and stay competitive, self-storage owners look for ways to incorporate the latest technology into their facilities while maintaining reasonable prices. They jump to embrace high-end, cost-effective solutions that simplify operations, make managers ...More
    June 1, 2005 Julia Shih Posted in Articles, Technology
  • Super Smart Devices
    Lately, there’s increasing interest in creating self-storage facilities that offer 24/7 service—sites that operate without a manager or with reduced onsite staff. These automated facilities have their pros and cons. On the positive side, they require less personnel, which ...More
    June 1, 2005 Tim Seyfarth Posted in Articles
  • Selling RS-Lite
    Two columns ago, I addressed ways to communicate the value of records storage lite (RS-lite) to self-storage customers. Last month, we looked at how to market the service to prospects. This month, you’ll learn how to develop a sales strategy for RS-lite in a self-storage ...More
    June 1, 2005 Cary F. McGovern Posted in Articles