• Units for $9.95
    If you don't offer units for $9.95 at your facility, you should. Forget how you're going to offer them for the moment and just think about the concept. How many more people could you get to visit your facility if you had units that rented for just $9.95? What size unit ...More
    April 1, 2002 Fred Gleeck Posted in Articles
  • High-Frequency Profit
    Imagine a scenario where a facility owner makes a call, haggles a bit over a contract, signs some paperwork and someone pays him $25,000 a year--for virtually nothing. In its simplified form, this is what happens all over the country for facility owners with cellular towers ...More
    April 1, 2002 Matt Morgan Posted in Articles
  • More Marketing 102
    Last month, I ventured into the never-neverland of marketing viewpoints and tried to show how perception of a product--not the actual physical offering--is the arena of marketers. I showed how media can create a label or symbol that has value independent of any product. I ...More
    April 1, 2002 Harley Rolfe Posted in Articles
  • Thoughts From the Road
    The Federal Trade Commission recently reported that identity theft is one of the largest areas of concern it hears expressed by Americans. The issue of identity theft is a double-edged sword for the self-storage industry. On one side, we can become victims if a customer ...More
    April 1, 2002 Jim Chiswell Posted in Articles
  • The Northwest
    This month's travels take us to the Northwest. The group we interviewed seems to be seeing a decrease in the effects of the recession, confirming the self-storage industry has once again eluded the fate that befalls other types of real estate. Let's hear what the local ...More
    April 1, 2002 Michael L. McCune Posted in Articles
  • Financial Feasibility of Records Storage
    Until now, the underlying profitability of records storage has little surfaced or been presented in a comprehensive cash-flow model. Moreover, the financial advantage of codeveloping records storage with self-storage needs to be made clear. The purpose of this article is to ...More
    April 1, 2002 Jim Oakley Posted in Articles, Development, Finance
  • Side Dish
    Kraft used to have an ad campaign for Stove Top stuffing that depicted family members sitting down to dinner. Chicken. Potatoes. Some vegetable or other. And very long faces. Then, mom gets the bright idea to serve Stove Top and, suddenly, the sky is bluer! Birds are ...More
    April 1, 2002 Teri L. Lanza Posted in Articles
  • Effective Sales Management
    Selling records- management services requires managing the sales process and the salesperson, which entails measurement, comparison and action. This article discusses how this can best be done in an entrepreneurial environment. The Hunting Trip A salesperson and his ...More
    April 1, 2002 Cary F. McGovern Posted in Articles
  • System Alert!
    If you are using DOS-based management software, your computer may be several years old and nearing the end of its life cycle. When your computer dies, your business productivity will instantly suffer. You can dramatically reduce this risk by switching your files over to a ...More
    March 1, 2002 Douglas Carner Posted in Articles, Technology
  • Thinking Like a Marketer
    Don't marketers think like most people? Not necessarily. In the next several columns, I'll present some of the more elusive concepts of marketing. They may seem a bit unusual. You be the judge. I think of this column's comments on the basic principles of my craft as ...More
    March 1, 2002 Harley Rolfe Posted in Articles