• The Midwest, Round Two
    At the Inside Self-Storage Expo in Las Vegas, Feb. 13-15, we saw a lot of interest in the industry because of the instability of the stock market and people's desire for the steady cash flow self-storage offers. For this month's roundup, we focus on self-storage as an ...More
    May 1, 2002 Michael L. McCune Posted in Articles
  • If Your Tenant Files Bankruptcy
    Author's note: I have put off addressing this topic in my column because significant bankruptcy-reform legislation has been proposed in at least the last four congressional legislative sessions. If this legislation passes in its current form, some of the actions recommended ...More
    April 2, 2002 Jeffrey Greenberger Posted in Articles
  • Thoughts From the Road
    The Federal Trade Commission recently reported that identity theft is one of the largest areas of concern it hears expressed by Americans. The issue of identity theft is a double-edged sword for the self-storage industry. On one side, we can become victims if a customer ...More
    April 1, 2002 Jim Chiswell Posted in Articles
  • More Marketing 102
    Last month, I ventured into the never-neverland of marketing viewpoints and tried to show how perception of a product--not the actual physical offering--is the arena of marketers. I showed how media can create a label or symbol that has value independent of any product. I ...More
    April 1, 2002 Harley Rolfe Posted in Articles
  • Self-Storage and Self-Serve
    At first glance, a self-storage facility and a self-service carwash may seem an unlikely pair. Closer examination reveals the two businesses are actually complementary. Self-storage operators across the country are beginning to experiment with not only carwashes, but ...More
    April 1, 2002 Sara Cooper, with contributions by Matt Morgan Posted in Articles
  • Insurance Corner
    Floods can happen to any business at any time--you don't have to be located near water to be at risk. Heavy rains or winter-water runoff can cause flood damage, even in areas not normally prone to flooding. But did you know losses due to flooding are excluded from coverage ...More
    April 1, 2002 David Wilhite Posted in Articles
  • High-Frequency Profit
    Imagine a scenario where a facility owner makes a call, haggles a bit over a contract, signs some paperwork and someone pays him $25,000 a year--for virtually nothing. In its simplified form, this is what happens all over the country for facility owners with cellular towers ...More
    April 1, 2002 Matt Morgan Posted in Articles
  • Units for $9.95
    If you don't offer units for $9.95 at your facility, you should. Forget how you're going to offer them for the moment and just think about the concept. How many more people could you get to visit your facility if you had units that rented for just $9.95? What size unit ...More
    April 1, 2002 Fred Gleeck Posted in Articles
  • Side Dish
    Kraft used to have an ad campaign for Stove Top stuffing that depicted family members sitting down to dinner. Chicken. Potatoes. Some vegetable or other. And very long faces. Then, mom gets the bright idea to serve Stove Top and, suddenly, the sky is bluer! Birds are ...More
    April 1, 2002 Teri L. Lanza Posted in Articles
  • Effective Sales Management
    Selling records- management services requires managing the sales process and the salesperson, which entails measurement, comparison and action. This article discusses how this can best be done in an entrepreneurial environment. The Hunting Trip A salesperson and his ...More
    April 1, 2002 Cary F. McGovern Posted in Articles