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  • Signage as an Effective Marketing Tool
    To be effective as a marketing medium, your facility signage must be seen by the passing public. This means it must compete successfully with its environment and stand out from its surroundings. The sign must be conspicuous to complete the next stage in communication: It ...More
    January 2, 2008 Perry Powell Posted in Articles
  • What’s Really Happening in European Self-Storage?
    It can be argued that personal storage began in England more than two centuries ago, when banking institutions were asked to safeguard valuables for customers traveling overseas. Soon bank vaults became overcrowded, and the lofts of moving companies were used for the ...More
    January 2, 2008 Rodney Walker Posted in Articles
  • Marketing Through Community
    Convincing self-storage owners to grasp the value of facility marketing can be tough. Too often, they view it strictly as an expense and are reluctant to give it the attention it deserves. They prefer to concentrate on the profit centers of their business, such as leasing ...More
    January 2, 2008 Susan Head Posted in Articles
  • Marketing to Win in Competitive Times
    I’m going to open this article with a bold statement: The self-storage industry, as you’ve known it, is dead.What used to be an industry with little to no competition is now full of fierce rivalry in most major markets. What used to be an industry with a ...More
    January 2, 2008 Derek M. Naylor Posted in Articles
  • E-Mail Marketing
    When the topic of budget comes up, many self-storage owners lament the amount of money spent on advertising and promotions. Inevitably, the discussion turns to e-mail marketing, because at first blush, it looks inexpensive and attractive. Almost everyone has an e-mail ...More
    January 2, 2008 Tron Jordheim Posted in Articles, Marketing
  • A View From the Street: The Bumpy Ride Is Not Over Yet
    For the past year, this bi-monthly column has provided readers with an outlook on real estate and financing developments and how they can affect the self-storage business. Now that it’s a new year, let’s look ahead to see what 2008 may bring for our industry. Before we ...More
    January 2, 2008 Devin Huber and Doug McCarron Posted in Articles
  • The Metaphysics of Prosperity
    [A guest blog spot by ISS Managing Editor Elaine Foxwell.] Right now, many of our columnists and writers are offering their comments on the closing of one year and the beginning of another. Many have inspiring words to say about the difficulties and triumphs of the past ...More
    December 28, 2007 Elaine Foxwell Posted in Blogs
  • ICE Buildup
    [A guest blog spot by ISS Editor Drew Whitney.] Several months ago, columnist/consultant Jim Chiswell wrote about a new emergency-contact idea known as ICE (In Case of Emergency). The campaign is catching on and is worth repeating, which is why I received an e-mail through ...More
    December 21, 2007 Drew Whitney Posted in Blogs
  • A Little Mountain Magic
    I’ve just returned from a visit with my in-laws in Coos Bay, Ore., where their delightful ranch-style home huddles on a tree-laden mountainside. From this vantage, they overlook a sea of Maple, Pine and Yew. A moss-covered path spirals from the yard toward a trickling ...More
    December 19, 2007 Teri Lanza Posted in Blogs
  • Insomniac Wins Innovation Award From Self Storage Association of Australasia
    The Insomniac self-storage kiosk produced by OpenTech Alliance Inc. received the 2007 Innovation Award from the Self Storage Association of Australasia. ...More
    December 18, 2007 Posted in News, Technology