• Imagine the Possibilities … With Ancillary Services
    Competition in self-storage isn’t going away; it’s getting tougher. In many markets, storage is regarded as a mass-produced commodity. What sets your facility apart? Don’t hesitate to take a hard look at how you compare to the guy down the block, because potential clients ...More
    October 1, 2004 Kimberly Hundley Posted in Articles
  • Open Road to Success: Reaching Your RV Market
    Moving Toward Profit With Boat/RV Marketing By Fred Gleeck Whether you offer spaces as part of a self-storage, marina or RV operation, this article will show you ways to rent more spaces at higher prices. There is only one way to calculate your success: Compare how many ...More
    October 1, 2004 Fred Gleeck Posted in Articles
  • The Convenience Store
    Smaller, Simpler, More Profitable By Cary F. McGovern This article discusses why small records-storage clients may be more valuable than large accounts in a self-storage records center. It is possible to yield three to four times per unit of storage compared to the local ...More
    October 1, 2004 Cary F. McGovern Posted in Articles
  • What Does This Mean for Self-Storage?
    The End of an Era By Michael L. McCune No, not all of the Beatles are dead. But the handwriting is on the wall for the era of low interest rates. You may be asking, “What are the signs of impeding rise in the cost of borrowed money?” First, the Federal Reserve has raised ...More
    October 1, 2004 Michael L. McCune Posted in Articles, Finance
  • Firing Emotional Triggers
    Everything we do has an emotional trigger. No matter how much you hope people are guided by logic and reason, it is often emotion that moves them to act. This is especially true of self-storage customers; so if you know which triggers drive the shopping and decision-making ...More
    October 1, 2004 Tron Jordheim Posted in Articles
  • More Than Soap & Bubbles
    More Than Soap & BubblesSuccess is car-wash construction is all in the planning By Sara Cooper Contrary to the popular saying, “If you build it, they will come,” a successful car-wash site requires a lot more than construction to draw customers. First and foremost, you ...More
    October 1, 2004 Sara Cooper Posted in Articles
  • Sterling Management Services
    Sterling Management ServicesMatching properties with profits By Kimberly Hundley When Sterling Management Services takes on a new project or problem-child facility, you can be sure it won’t resort to a one-size-fits-all solution. Instead, each property’s distinctive ...More
    October 1, 2004 Kimberly Hundley Posted in Articles
  • The Eight Rules of Retailing
    The Eight Rules of RetailingThe 'same old, same old' or something more? By Roy Katz Some travelers seek out gourmet restaurants. Others hunt for historic sites. But when I travel on business, I visit self-storage facilities. I like talking shop with owners and managers. ...More
    October 1, 2004 Roy Katz Posted in Articles
  • Securing Mobile Assets
    Securing Mobile AssetsThe low-down on RV- and boat-storage security By Steve Cooper Running your business is supposed to include fun and profit, right? Somewhere, amid all the considerations facing you as a business owner, evaluate how your security plan is helping you do ...More
    October 1, 2004 Steve Cooper Posted in Articles
  • An Idea Is Born
    During a routine drive about town, people are accustomed to passing a self-storage facility, the car wash down the street, or the local U-Haul rental service around the corner. And most are likely, on some mornings, to frequent the local coffeehouse for that first critical ...More
    October 1, 2004 Elaine Foxwell Posted in Articles