• Effective Advertising
    Effective advertising is the most illusive subject we deal with in our storage businesses. I have seen most storage facilities advertise, but many still do not source their incoming calls. Many companies will tell you their direct-mail campaign was a failure because they ...More
    January 1, 2004 Greg Call Posted in Articles
  • Drawing a Crowd
    From car washes to carnivals, special events can bring foot traffic to your facility. If you haven’t hosted one, you’re missing a golden opportunity to get your name out—and bring in new business. When Jay Sundher opened Hollywood Storage Center last summer in Newbury Park, ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • The Interview Process
    Most self-storage owners and operators have had to hire for a position at one time or another. We all know the drill. You effectively get the word out that your organization is hiring, and you end up with a stack of résumés and applications to pour through. But this is ...More
    December 1, 2003 Raymond E. McRae Posted in Articles
  • Think Positive
    Many people go to work each day unable to absorb all the events that occur. We often run on autopilot. Our first and only goal is to cover as much as possible and get through the day. It is no wonder our society is pressured for time, overstressed and exhausted. One of the ...More
    December 1, 2003 Trina Van Alstine Posted in Articles
  • SouthData Inc.
    “Self-storage is the hottest thing we have going,” says Rick Hunter, national sales manager for document-production company SouthData Inc. Entering the industry just over a year ago, the company experienced 30 percent growth in sales last year and an additional 30 percent ...More
    December 1, 2003 Elaine Foxwell Posted in Articles
  • How Well Do You Know Your Tenants?
    This column is for the purpose of providing general legal insight to the self-storage field and should not be substituted for the advice of your own attorney. At first glance, the topic of this column may not seem like my normal fare. This one is more of a suggestion. But ...More
    December 1, 2003 Jeffrey Greenberger Posted in Articles
  • As People Keep Moving
    A Resent association press story in the Wall Street Journal reported “262.4 million people, five years or older, move to a new address in the last five years of the 20th century." Twenty-five percent of those people moved within the same county. The same article quotes ...More
    December 1, 2003 Jim Chiswell Posted in Articles
  • Spain's Growing Need for Self-Storage
    Since 2000, Spain has been experiencing a tide of immigrants leaving Northern Europe and the United Kingdom like no other time in its history. Nicknamed EUmigres, they are drawn by the warm climate and easy lifestyle of Spain. But finding housing has become a concise ...More
    December 1, 2003 Bridget Nemeth Posted in Articles
  • The Bugman Cometh
    Sooner or later, you're going to have to deal with me—no matter how new your facility, no matter how clean you keep it, no matter where you are located. You can use bug spray by the case. You can close your eyes and hope they just go away: but in the end, we'll meet. I am ...More
    December 1, 2003 Ken Berquist Posted in Articles
  • After The Storm
    Last September, in the wake of Hurricane Isabel, five states were declared federal disaster areas. Hundreds of businesses were damaged, and more than 30 deaths were blamed on the powerful storm. Hurricane Isabel started traditional rounds of severe fall and winter weather. ...More
    December 1, 2003 Amy Brown Posted in Articles