Storage Post Self Storage has launched an integrated, Spanish-language version of its website in a strategic move to reach a wider demographic. The translated website features information about Storage Post, customized self-storage options and a blog with storage tips.
Spanish-speaking Web users can search for self-storage locations by state, city or ZIP code, and access specific information about each Storage Post facility. Headquartered in Atlanta, the company currently operates self-storage locations in Georgia, Louisiana, New Jersey and New York.
"We have been working with Syntes Language Group Inc. to translate our English website into a fully functional and cohesive Spanish language site. Our hope is to attract and serve a broader audience who require self-storage, said Susie O'Connell, vice president of communications. We want to ensure that Storage Post products and services are being communicated to a range of potential customers."
The company also translated its mobile website to provide a complete online experience for Spanish speakers. The mobile site and primary desktop site convert seamlessly when viewing Storage Post's website from a tablet or smartphone.
The Spanish website can be viewed at www.storagepost.com/es. Storage Post officials said they will continue to address customer service and strive to create content accessible to Spanish-speaking site visitors. In addition, Storage Post also plans to increase its marketing and communication strategies toward the Spanish-speaking public.