Storable Expands Self-Storage Technology Offerings With the Acquisition of CallPotential

Storable, a supplier of various products and services for the self-storage industry, has acquired CallPotential, a provider of lead-management and communications software. The merger will allow self-storage operators to “access a unified platform seamlessly integrating operational, marketing and tenant-management functions,” according to a press release.

CallPotential’s suite of services provides automated collections, lead management, call-center software and marketing analytics. Its tools are designed to yield insight into self-storage business performance, the release stated.

“We are thrilled to join forces with CallPotential and expand our portfolio of solutions for the self-storage industry,” said Chuck Gordon, CEO of Storable. “This partnership aligns perfectly with our mission to empower operators with the tools they need to thrive in a rapidly evolving market. By combining our strengths, we can deliver even greater value and innovation to our customers.”

“We are excited to become part of the Storable family,” said Phil Murphy, CEO of CallPotential. “Together, we will continue to innovate and provide best-in-class solutions that meet the growing needs of self-storage operators. This partnership opens up new opportunities and enables us to deliver exceptional value to our customers.”

Based in Austin, Texas, Storable offers cloud-based access control, management software, marketing and website services, payment processing, tenant insurance, and other self-storage products. Its family of companies includes Bader, Easy Storage Solutions, SBOA Merchant Services, Select Merchant Solutions, SiteLink, storEdge and Storsmart. The company is backed by Boston-based private-equity firm Cove Hill Partners, which was founded in 2017 and manages an inaugural fund of more than $1 billion.

Source: PR Newswire, Storable Acquires CallPotential, Adding 5 New Products to its Self-Storage Software Suite