CallPotential Releases Virtual Agent for Two-Way Video Self-Storage Communications

CallPotential, a provider of lead-management and communications software for the self-storage industry, has launched Virtual Agent, a two-way, video-communications platform that integrates with the company’s Contact Center technology suite. The new feature allows agents to conduct live, face-to-face interactions with customers to verify their identity, help them complete the rental process and answer questions, according to a press release.

The scalable platform is adaptable for traditional self-storage operations as well as remotely managed facilities. Because it’s cloud-based, video calls can be initiated from off-the-shelf phones, laptops, monitors and tablets, the release stated. The technology also includes a video-call recording feature that allows operators to view customer interactions and transactions for auditing purposes.

“Unveiling Virtual Agent is a pivotal moment for us, as it marks the first product to emerge from our Labs initiative,” said Phil Murphy, founder and president. “This initiative embodies our commitment to rapidly iterate and bring new functionality to our platform based on user needs. We’ve received substantial feedback from operators that confirmed the demand for real-time video engagements. It’s thrilling to not only meet this demand but deliver a solution that seamlessly integrates into their existing contact center. We remain optimistic about the transformative impact this will have on self-storage operations moving forward.”

CallPotential’s suite of services provides automated collections, lead management, call-center software and marketing analytics. Its tools are designed to yield insight into self-storage business performance. The company was acquired earlier this month by Storable.

Based in Austin, Texas, Storable offers cloud-based access control, management software, marketing and website services, payment processing, tenant insurance, and other self-storage products. Its family of companies includes Bader, Easy Storage Solutions, SBOA Merchant Services, Select Merchant Solutions, SiteLink, storEdge and Storsmart. The company is backed by Boston-based private-equity firm Cove Hill Partners, which was founded in 2017 and manages an inaugural fund of more than $1 billion.