Basing Your Self-Storage Sales on a Simple Truth: Customers Want to Know, ‘What’s in It for Me?’

When you hear the phrase “used-car salesman,” it probably conjures the image of an oily guy in a really bad suit and disingenuous smile (usually with a large piece of super garish jewelry). Do the high-pressure, sneaky tactics of this stereotype sometimes work? Sure. But we all know this isn’t the way to rent self-storage units. According to industry coach and consultant Christel Land, founder of Clover Four, the best approach is to answer the customer’s top question: What’s in it for me? In this video, she explains why this is critical in sales, especially in the early phases of the process, and how it can help you convert more prospects to tenants.