As competition heats up, some self-storage operators are resorting to an old stand-by to fill units: the $1 move-in special. Those who don’t make the offer can find it difficult to compete with those who do, especially if more than one facility in the market is on the bandwagon. In a recent thread on Self-Storage Talk, the industry’s largest online community, a member is struggling with this situation. Two “big-box” operators are undercutting her with the $1 move-in and driving down local pricing. How can she and other small independent operators like her compete? Jump into the conversation to get and share advice for this common dilemma.