Self-Storage Investment Firm SROA Capital Appoints Chief Financial Officer

SROA Capital LLC, a self-storage investment and management firm, has appointed Robert Buffett as chief financial officer (CFO). He’ll be responsible for the banking, financial reporting, insurance and finance functions of the company, which operates the Storage Rentals of America brand.

Buffet has extensive experience in the self-storage industry, including 11 years as CFO for the Stor-All Storage brand based out of Deerfield Beach, Fla., according to a press release. He earned a bachelor's and master's degree in accounting from the University of Florida.

"As we look to expand our property base across the country, Bob's expertise will help us control costs and increase efficiency," said CEO Benjamin Macfarland. “Along with the addition of SROA Capital President and CTO Rob Consalvo earlier this year, we have built a management team with extensive industry expertise, which can help lead us through our rapid growth plan. Bob is committed to a continuous analysis and control of cost centers to drive efficiency and cost-savings."

Based in West Palm Beach, Fla., SROA Capital is a real estate investment company focused on the acquisition and operation of self-storage properties nationwide as well as direct-equity investments with developers. The company operates more than 3 million rentable square feet of storage space at 57 properties containing 22,000 units. It recently changed its name from Elite Stor Capital Partners LLC to better align with the Storage Rentals of America brand name.

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