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Manhattan Mini Storage Partners With Updater to Assist Self-Storage Customers With Moving


Manhattan Mini Storage, which operates 17 self-storage facilities throughout New York City, has partnered with Updater, a provider of relocation software that assists consumers with the moving process, helping them to do things such as update their mailing address with businesses, forward their mail, transfer utility services and more. The partnership provides Manhattan Mini customers with invitation-only access to the platform if they’re moving into or out of one of its facilities, according to a press release.

“Moving anywhere—especially into, out of, or anywhere around Manhattan—is an incredibly stressful experience,” said Lenny Lazzarino, vice president of partnerships for Manhattan Mini. “Our partnership with Updater enables us to do something we couldn’t do before—enhance the process for our customers beyond the moving and storing of items by also simplifying the hassle of updating all their personal information. This is an incredible value-add, as Updater complements our core services by allowing us to provide a number of essential new tools.”

Platform features include automatic address updates with more than 15,000 businesses including alumni associations, charities, frequent-flyer providers, magazines and newspapers. The service also helps customers file their official moving information with the U.S. Postal Service, schedule in-home installations for digital services, and send digital e-cards to family and friends to notify them of the new address, the release stated. Customers may also redeem move-in offers on cleaning and moving services, renter insurance, and other items.

“It’s no surprise that Manhattan Mini Storage is the first independent storage company to acknowledge that their customers need help throughout the moving process and to do something about it,” said Jenna Weinerman, marketing director at Updater. “Their many innovative ideas are a result of pure dedication to meeting the needs of their customers.”

Headquartered in New York City, Updater has raised more than $30 million from investors, including Commerce Ventures, IA Ventures, Second Century Ventures and SoftBank Capital, according to the release.

Founded in 1978, Manhattan Mini is part of the Edison Properties network of businesses. Edison also operates Edison ParkFast, a network of 40 garages and lots throughout Baltimore, New York City and Northeast New Jersey. Its other properties include workspace offices, executive offices and pre-built suites, The Hippodrome office building, and The Ludlow, a luxury residential high-rise on the Lower East Side.


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