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Valet Self-Storage Startup ‘Cubiq’ Launches App Service in Boston


Cubiq, an app-based startup business specializing in valet self-storage services, has launched in Boston after beta testing. The company was founded by technology and marketing entrepreneurs Michael Cappelletti and Scott Nelson and is backed by private equity. It offers a smartphone app customers can use to schedule pickup or delivery of their storage items.

Cubiq digitally catalogs client belongings and uses storage bins tagged with radio-frequency identification. The company offers three packages starting at $29 per month, which includes four boxes and one free return. Customers receive more bins and free returns with more expensive packages. Delivery of desired bins from storage are fulfilled within 24 hours, according to a company press release.

“As more people flock to urban centers in living spaces with limited storage options, storage has emerged as one of the top concerns for Boston apartment and condo dwellers,” said Cappelletti, CEO. “We are providing urban residents with the ability to easily and conveniently extend their closets, enabling them to live in their living spaces and free up valuable time.”

As part of its launch, the company has partnered with luxury high rises The Kensington and Radian Apartments as their preferred storage provider, according to the release. Cubiq also has a partnership with Hill House, an organization that provides programs, outreach and events to Boston’s downtown neighborhoods. Approximately 2,000 children enroll in Hill House programs each year, according to its website.

Cubiq enters the Boston market where valet-storage business Fetch has operated since 2010. The company’s business model is similar to other recent startups across the nation including Boxbee Simple Urban Storage in San Francisco, MakeSpace Labs Inc. in New York City, Remote Garage in San Antonio, and Storrage Inc. in Seattle.


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