Guardian Mini Storage of St. Helens, Ore., which has been under new ownership and management since September 2013, has updated its curb appeal and expanded its services to be more customer-friendly. The 15,000-square-foot, 123-unit self-storage facility at 2035 Old Portland Road has been renovated to modernize what was previously a drab and outdated building, according to a company press release.
"How the place looked didn't represent the brand we are trying to build here," said Guardian Mini Storage Manager Dennis Falomon. "The facility is now bright and airy, and much more welcoming." The renovation included new roofs, siding, lighting and paint, according to the facility website.
The business has also added U-Haul equipment rental. "What a great business advantage it is to be aligned with U-Haul," said Falomon. "Now the residents of St. Helens no longer need to drive to Portland to rent U-Haul equipment."
In addition, Guardian has improved its customer service, creating a more personalized customer experience, according to the release. Part of the new service approach includes fresh coffee for morning customers.
Falomon said he's seen results thus far, namely increased income and decreased expenses; but he's not really focused on short-term gains. He sees a bigger picture where he can build his customer base over time. "With the credibility and brand awareness U-Haul provides, and our remodeled facility and improved customer service, we're looking to build something sustainable here," Falomon said.
Situated across the street from the Columbia County Justice Facility and Sheriff’s Department, Guardian Mini Storage features perimeter fencing, 24-hour keypad access, climate control, a management office and an onsite manager’s apartment, according to LoopNet, an online listing service for commercial real estate. The facility also sells packing and moving supplies.