An educational opening session examining self-storage pricing strategies has been added to the Inside Self-Storage World Expo in Las Vegas, the industry’s largest conference and tradeshow. “The Power of Systematic and Dynamic Self-Storage Pricing” will kick off the conference on March 31 at 8 a.m., featuring speaker Warren Lieberman, president of Veritec Solutions, a pricing and revenue-management consultancy.
During the 50-minute presentation, Lieberman will disclose why traditional approaches to pricing typically result in less revenue and profit than more systematic and dynamic strategies. He’ll also discuss why self-storage operators should take greater control over their starting rates, move-in promotions and existing tenant rates, including how to manage them effectively. Topics to be covered include:
- Why small changes in price often have a much greater impact on profit than revenue
- Other unexpected effects of pricing changes
- How data-driven pricing can enhance and improve intuition and experience
- Where conventional pricing wisdom in self-storage has been wrong
- What operators can do to improve pricing and earn greater profit
Lieberman is an internationally recognized revenue-management and pricing expert who began applying his techniques in self-storage 15 years ago. He has worked with several industry companies including ezStorage, Shurgard, StorageMart, StorageUSA and Uncle Bob's Self Storage.
The expo’s concurrent education program, March 31 and April 1, includes 10 tracks covering issues related to self-storage ownership, management, marketing, investment, finance, building, development, liability and more. Five add-on workshop options are also available.
The conference and tradeshow will take place at the Paris Hotel & Resort. Early-bird registration rates are available through Jan. 30.
Created for self-storage industry owners, managers, developers, investors and suppliers, the ISS Expo comprises four days of education, exhibits and networking opportunities. The event focuses on strategies for generating revenue, industry best practices, current trends, and new products and services. Details and online registration are available at www.insideselfstorageworldexpo.com.