Self-storage operator Storage Deluxe has launched Deluxe Car Storage, a specialty division targeted at owners of luxury, exotic and classic cars. The company’s first premium vehicle-storage facility has opened in Hyde Park, N.Y., with plans to grow a national portfolio.
Company officials describe the vehicle-storage model as a “deluxe car club” where customers can get their prized vehicles pampered. Members can relax in a lounge with other enthusiasts and watch auto racing, auctions and other events on a large-screen television. Stylish touches, like lit floor-to-ceiling glass, enable members to show off their cars and other vehicles to friends and visitors.
“At Deluxe Car Storage, we're dedicated to providing a state-of-the-art, safe, clean environment for car enthusiasts to store classic, custom and luxury vehicles. Why? Because we're car lovers, too," said Nicholas Coslov, Deluxe Car Storage CEO. "We're creating the kind of place where people can meet, talk shop, swap stories and, of course, show off their cars. It's the most high- end, secure, luxury-car storage environment you'll find in New York.”
Facility amenities include climate- and humidity-controlled storage spaces, trickle battery charging, full detailing services, outdoor units with 24-hour access for pickup and drop-off, and 24-hour security-camera feeds on stored vehicles. In addition, every time a car is dropped off, a 360-degree photo is taken to provide owners peace of mind that the facility is accountable for ensuring cars remain in the same condition as they arrive.
The program also offers custom-built car-storage spaces for discerning collectors.
The company has partnered with outside vendors to provide customers with preferred pricing on automotive services, including car washing and detailing, inspections, maintenance and transport. An “auto concierge” also provides information and special pricing on car clubs and additional services.
Customers can purchase membership at three levels, with a short-term, pay-as-you-go option available for seasonal storage. Some packages include free monthly car washes, quarterly detailing services, annual inspection services, 24-hour access, and 24-hour security-camera feeds.
“Luxury car owners in New York need and truly want a place where they can bond over their passion and where storage professionals will treat their cars like they would treat their own,” said Frank Crivello, senior vice president of operations and marketing at Storage Deluxe.
Founded in 1998, Storage Deluxe is a New York-based owner, developer and operator of self-storage facilities. The company has developed more than 30 facilities in the New York metro area but last year sold a 27-property portfolio to real estate investment trust CubeSmart. The company continues to own several facilities in Bronx, Brooklyn and Queens, N.Y.