Storage Post Self Storage is continuing its targeted marketing efforts toward the Spanish-speaking community by spotlighting Hispanic customers during National Hispanic Heritage Month, which runs through Oct. 15. Throughout the year, the company has increased its Spanish-language marketing placements and refocused resources toward Latinos.
Storage Post officials said the company's urban-market presence in New York and New Jersey has drawn a diverse mix of customers, a large percentage of whom speak Spanish.
During National Hispanic Heritage Month, Storage Post is placing a number of Spanish-language advertisements in print publications and online. The marketing plan includes several ads with El Diario La Prensa, a leading Hispanic newspaper with a daily New York readership of more than 286,000.
In addition, a full-page, color ad appears in Yankees Magazine en Español, the first Spanish-language version of the New York Yankees’ fan magazine the baseball team has published.
"We have translated a number of communications materials into Spanish to better serve our storage customers, and advertising was the next logical step," said Susie O'Connell, vice president of communications. "We are proud to be part of National Hispanic Heritage Month, and we jumped at the chance to be included in the commemorative issue of Yankees Magazine en Español."
The company has also produced rental contracts, point-of-sale pieces and informational brochures in Spanish. This summer, Storage Post launched an integrated, Spanish-language version of its website that features information about the company, customized self-storage options and a blog with storage tips.
Officials said the company will expand its Hispanic marketing program next year with more inclusive advertising placements.
Headquartered in Atlanta, Storage Post operates self-storage locations in Georgia, Louisiana, New Jersey and New York.