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G5 and E-SoftSys Announce Self Storage Manager and e-CRM Software Integration


G5, a provider of marketing solutions for the self-storage industry, and E-SoftSys, a provider of self-storage software, have released an integration solution that connects the G5 Digital Experience Management (DXM) platform with the E-SoftSys Self Storage Manager e-CRM module.

DXM helps self-storage operators to "put the right tenant in the right unit to maximize profitability," according to the G5 website. The platform includes five product suites: Discovery, Reputation, Conversion, Retention and Insight.

e-CRM is a customer relationship manager add-on module designed for multi-facility self-storage operators. It allows them to track leads, reservations and marketing campaigns while giving employees the ability to follow up with prospective customers, take payments, manage collections and handle customer-related incidents online. e-CRM interfaces with leading phone systems, call-center systems and more.

The integration of DXM and e-CRM will streamline measurement, tracking and database management for the companies' mutual clients by allowing them to report on data captured via G5’s Call Tracker. The data will automatically populate the e-CRM system with campaign metrics that allow them to see all campaign performance data in a single location. This will reduce the need for time-intensive campaign reporting from multiple platforms and the auditing of data transmitted between sources.

“We’re committed to developing self-storage technology solutions that focus on measurable results and provide clients with the insight they need to improve business performance,” said G5 CEO Dan Hobin. “We were thrilled to partner with E-SoftSys in developing an integration that will ultimately help our clients boost their bottom line.”

The first company to have this integration fully implemented across its entire portfolio of self-storage properties is A-1 Self Storage, which operates 40 California facilities.

“This new integration will help our clients streamline campaign performance reporting across multiple facilities,” said E-SoftSys President  and CEO Kat Shenoy. “They can spend less time evaluating marketing campaigns and more time developing, refining and executing them.”

Founded in 2005 and based in Bend, Ore., G5 provides local marketing solutions that help mid-market companies get found online, generate leads, convert leads into customers, track marketing performance, and optimize to the marketing sources that have the best return on investment. G5 has been named one of the fastest growing private U.S. companies by Inc. magazine, one of North America’s fastest growing technology companies by Deloitte, and Oregon’s sixth fastest growing private company of 2011 by the Portland Business Journal. The company is backed by private equity investor Volition Capital.

E-SoftSys, a Microsoft Gold Certified Partner and ISO 9001:2008 Certified company, provides software products for the self-storage industry. In addition to Self Storage Manager and e-CRM, the company offers other add-on modules such as the INSOMNIAC kiosk interface, online payments, online reservations and rentals, the  QlikView Business Intelligence and Analytics Interface, and the iPad/tablet-based Site Audit and Walk Through Application.

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