Chicagoland self-storage operator LifeStorage is participating in the Score Originals program as a sponsor of WSCR 670 AM "The Score," a Chicago-based sports-talk radio station. As a Score Original, LifeStorage will be featured for all of 2012 on ScoreOriginals.com. The website will exclusively spotlight LifeStorage during May.
During LifeStorage’s exclusive month, the company will receive 15 30-second on-air promotional spots featuring the company’s story. The sponsorship is part of an aggressive TV and radio marketing campaign.
“There’s no such thing as overexposure when it comes to getting your brand out there," said Iwona Lach, marketing coordinator for LifeStorage. "As a Score Original, we’re proud to help celebrate the radio station's 20th anniversary, and we’re planning on a great 2012 for LifeStorage."
LifeStorage currently has 17 locations in Chicago and its suburbs, with two more opening later this year.