Storage Post Self Storage was presented a Silver Flame Award from the International Association of Business Communicators (IABC). The company's 2010 Operational Excellence Corporate Identity Brochure was recognized for its design at the silver level. Susie O'Connell, Storage Post's vice president of communications, accepted the award at the Oct. 27 Golden Flame Awards Gala at the Fox Theatre in Atlanta.
"It's an honor to receive an IABC Flame Award, particularly considering the talented communications market within metro Atlanta and the southeast. We look forward to additional success in our approach to branding self storage," O'Connell said.
The Golden Flame Awards Program is an annual contest open to professional communicators in Atlanta, Macon, Birmingham, Charlotte and other southeastern areas in Georgia. The program seeks to distinguish excellence in communications in businesses ranging from non-profit to Fortune 500 companies. Entrants submit materials in specific categories, such as print, electronic media and graphic communications, which are then judged on a point system.
The objective of Storage Post’s brochure was to familiarize the industry with the changes to Storage Post's brand and corporate strategies, as well as publicize the company's operations and marketing philosophies.
The identity brochure helped define the parameters of Storage Post's emerging business model and expanding executive team. The strengths of Storage Post's new leadership were distilled into a targeted and carefully-designed piece that has continued to positively affect the brand.
Headquartered in Atlanta, Storage Post has locations throughout the East Coast and is actively pursuing self storage acquisitions.