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Informa Launches New Blog for Facility Operators

Print has launched a new blog titled “Storage Facilitator” for self-storage operators seeking to understand and master Web-marketing strategies and new technologies. The blog features writing and original content from self-storage experts including RK Kliebenstein, Carol Krendl, Kenny Pratt, Matthew Van Horn and M. Anne Ballard.

The blog is managed by the editorial team of SpareFoot, an online self-storage marketplace that powers the rental activity of Covered topics include social-media marketing, search-engine optimization and website best practices. Now publishing two new posts weekly, the blog is designed to be approachable and accessible to all users, regardless of Web experience or comfort level.

“Keeping up with Internet and technology trends can be overwhelming,” said Rachel Greenfield, the blog’s editor-in-chief. “Our goal is to demystify the most useful tools and strategies available to help self-storage operators pursue smart marketing efforts that grow their bottom line.”

Blog readers are invited to contribute guest blog posts on any topic of expertise. Editors also accept nominations for a “Manager of the Month” feature, which spotlights a facility manager’s exceptional customer-service skills or creative marketing prowess, for example.

Bloggers Ballard, Kliebenstein, Pratt and Van Horn are also regular contributors to Inside Self-Storage (ISS) magazine and website as well as the Inside Self-Storage World Expo. ISS has provided informational and educational resources for self-storage operators, developers and investors for more than 20 years. is an online consumer marketplace that lists thousands of self-storage units nationwide. Founded by Michael McCune, president of the Argus Self Storage Real Estate Network, the website also includes tools and content for self-storage facility owners, vendors and real estate brokers.

SpareFoot has 5,000 storage listings nationwide. The company generates revenue from transaction fees paid by those who list their space.

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