Online self-storage marketplace SpareFoot has partnered with facility directory SelfStorageFinders.com, creating what the company claims is the largest advertising network in the self-storage industry.
Finalized this month, the partnership effects a major change in the way SelfStorageFinders.com serves self-storage operators and consumers. The website previously used a subscription model whereby facilities paid monthly for listings without any guarantee of performance. Now partnered with the SpareFoot network, the site charges no monthly fees; listed facilities pay only when a new tenant moves in. SelfStorageFinders.com will also benefit from an improved user experience and a much larger database of facilities.
Launched three years ago, SpareFoot is developing a diverse suite of marketing solutions for self-storage operators. The company’s growing list of partners includes SelfStorage.com, Apartments.com and uShip.com. The SpareFoot network includes more than 5,000 self-storage facilities nationwide, allowing consumers to comparison shop and helping facility operators find new tenants. Led by CEO Chuck Gordon, SpareFoot is backed by Silverton Partners, FLOODGATE and Capital Factory.
“As self-storage consumers increasingly turn to the Web to research their options, our goal is to help make their search for storage as simple as possible. And in doing so, we can help storage facilities improve their online visibility and generate more tenants through smart online marketing,” said Gordon.
SelfStorageFinders.com helps customers find self-storage quickly and easily, providing location and contact information for facilities nationwide. Prospective tenants can search listings to find the best storage solution for their needs. The website also generates exposure for self-storage owners by offering visibility on major search engines.