Mario Feghali, co-founder and chief operating officer of SpareFoot.com, will present a free webinar for self-storage professionals on June 8 titled “Five Common Website Mistakes and How to Avoid Them.” The online seminar will focus on Web-based marketing for self-storage operations including topics such as:
- Online presence: perception vs. reality
- Having a website is just the start
- Getting traffic: how and for how much money?
- Ongoing optimization: it’s a must
The webinar will take place at 2 p.m. ET. To attend, participants must complete the free registration process at Ministoragemessenger.com/webinar.
Feghali will also speak at the upcoming Inside Self-Storage World Expo in Tacoma, Wash., Oct. 4-6, addressing consumers’ online behavior and how to help customers find self-storage facilities on the Web. He’ll talk about how modern consumers shop and behave online; devices consumers are using to shop online and how these effect self-storage businesses; how to reach customers who are shopping with smartphones; best practices for local search; new marketing channels for self-storage operators to be competitive and more. The ISS Expo comprises three full days of education, exhibits and networking opportunities. Show details can be found at www.insideselfstorageworldexpo.com.
SpareFoot.com is a free self-storage locator site operating nationwide. Feghali has grown the SpareFoot network to more than 100 websites with more than 80,000 monthly visitors. He uses his extensive background in psychology, statistics and analytics to help thousands of self-storage facilities generate more tenants online, and writes frequently about free tools that help facility owners track their results and increase traffic to their own websites.