On Feb. 24, Inside Self-Storage (ISS) and Extra Space Storage will present a free webinar focusing on ways for self-storage operators to save money on expenses and generate more revenue. “Five Operational Strategies That Will Add Money to Your Self-Storage Facility’s Bottom Line in 2011,” will take place at 2 p.m. EST. The free registration process can be completed at www.insideselfstorage.com/webinars.
Providing strategies and tips for self-storage owners and managers to make more money, minimize expenses and improve the overall value of their self-storage businesses, the webinar will cover:
- Rate increases: How customers will respond in both a declining and accelerating economy
- Internet marketing: How it can expand your customer footprint
- Customer data: Tracking, and how to implement a customer relationship management (CRM) program
- Cost savings: Strategies you can implement with minimal effort that will reap substantial rewards
- Call center: Outsourcing calls to decrease costs and increase rentals
The event presenters are Jim Stevens, senior vice president of acquisitions and business development, and Noah Springer, director of strategic partnerships, for Extra Space Storage, a real estate investment trust that owns or operates 820 self-storage properties in 34 states and Washington, D.C.
Stevens joined Extra Space in January 2001 as the divisional vice president responsible for the company’s West Coast activity. He was promoted to his current position in November 2006. Since then, he has overseen more than $465 million in self-storage acquisitions.
In addition to managing the Extra Space 3Plus Management Program, Springer handles the company’s acquisition efforts, having completed approximately $200 million in self-storage acquisitions from managed owners and joint-venture partners. In 2007, he helped create the Extra Space joint-venture program, in which the company joined forces with local developers to build self-storage across the country.
ISS is a dynamic services company providing self-storage publications, events, education, marketing and other informational resources. The company’s offerings include Inside Self-Storage magazine, Self-Storage Talk, the Qualified Storage Manager training program, and the Inside Self-Storage World Expo.