SMD Software Inc., provider of SiteLink self-storage management software, has released a next-generation Google Maps interface and CRM (customer relationship management) module for its Web Edition. Self-storage facility operators can use the module to map their competitors and tenants, and create ads based on the software’s postal code and marketing analysis.
CRM tools help operators interact with tenants and connect to listing services, call centers and websites. The new CRM module tracks leads and conversions. It also allows users to tailor e-mails, letters and ads to specific demographic groups.
The maps interface builds on the CRM module, plotting customers and competitors on Google Maps. Then Web Edition segments customers by postal code to help operators spot trends in customer behavior and fine-tune their advertising and revenue management.
Established in 1996, SMD Software has more than 9,000 installations worldwide.