StorageFront recently added bilingual Web pages to meet the needs of the growing Hispanic self-storage market.
According to a report from comScore, a marketing research company that provides marketing data and services to Internet businesses, the Hispanic online demographic is growing 50 percent faster than the overall U.S. online population.
Bilingual services enable companies to overcome cultural barriers and ensure their products and services reach a larger target audience. With this in mind, StorageFront President Rich Cray decided to make StorageFront the first self-storage search engine to have bilingual pages.
StorageFront hired professional interpreters to translate the StorageFront site into Spanish. To view the company’s website in Spanish, visitors simply click the Habla Espanol icon on the site’s front page.
“Our clients at StorageFront are thrilled with the bilingual feature, especially in the South, because a huge part of their customer base speaks Spanish as their first language, and oftentimes as their only language,” Cray said.
StorageFront launched in 2009 as an independent online marketing resource for the self-storage industry. A bilingual search engine and marketing portal, StorageFront serves storage owners and renters with an advanced directory comprising more than 40,000 U.S. storage facilities.