PhoneSmart Director Tron Jordheim recently completed a poll on the professional social network LinkedIn to help determine why professional people choose self-storage facilities. The poll asked, “If you are using or have used self-storage, why did you choose one facility over another?” Following are the poll responses, collected from 517 LinkedIn members:
- Convenient location: 50 percent
- Lowest price: 13 percent
- Features and amenities: 12 percent
- Neat and tidy: 12 percent
- Recommended by someone else: 11 percent
“This poll should help calm some fears that price is the only consideration when people are looking for storage units,” Jordheim said. “It should also tell storage owners that lowering prices is not the solution for slower business. The solution for slower business is to have people with improved sales skills talking to potential customers ... Price concessions kill businesses.”
PhoneSmart is an off-site sales force and marketing company serving the self-storage industry. The company serves clients across North America in English and Spanish.