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Strategic Storage Trust Rebrands as SmartStop Self Storage


In an effort to unify and establish its national self-storage brand, Strategic Storage Trust Inc., launched a major campaign to rebrand its facilities as SmartStop Self Storage. The company’s portfolio includes 24 properties in 13 states.
"Our goal for this new brand is three-fold,” said H. Michael Schwartz, chairman and CEO, “To deliver a personalized touch by setting new customer-service standards in the industry; to offer innovative services and advanced technologies; and to help keep our communities healthy by dedicating our time to community outreach and involvement. SmartStop Self Storage has a national footprint, but we think locally, more like a neighborhood family business."
Strategic Storage Trust is a publicly registered, non-traded real estate investment trust with a portfolio that includes approximately 2.2 million rentable square feet of storage space. The company’s sponsor is Strategic Capital Holdings, which manages a growing portfolio of more than 5.7 million square feet of commercial properties.

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